Director of Media, Marketing & Analytics

Benefits: • Core Values Focused • People over Profit • Make a Difference • Rewarding Career • Faith-Based • Bonus based on performance • Competitive salary • Flexible schedule • Free uniforms • Paid time off • Training & development Special Strong is scaling nationwide — expanding from 25 to 100+ locations. We need a leader who can build, manage, and scale our digital growth engine. This role owns full-funnel performance: paid media, funnels, tracking, analytics, and the systems that drive appointments and franchise growth. Flexible structure: part-time, full-time, or project-based depending on the candidate. Compensation Options Full-Time • Competitive salary based on experience • Performance bonuses tied to franchise growth, KPIs, unit economics, and systemwide marketing results • Significant earning upside for high performers Part-Time • Compensation based on responsibilities and involvement • Optional performance incentives tied to results Project-Based • Compensation based on scope, deliverables, and timeline • Optional performance incentives for hitting or exceeding targets Key Responsibilities Growth & Strategy • Own the full growth strategy across paid media, funnels, and user journeys • Lead cross-team execution with design, development, and operations • Run bi-monthly performance reviews with leadership Paid Media & Funnel Optimization • Oversee Meta and Google ads: strategy, scaling, and optimization • Build franchise-ready funnels that drive booked calls and quality leads • Reduce acquisition costs through continuous testing and optimization Tracking & Integrations • Manage tracking for Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems • Diagnose and resolve pixel, attribution, and data issues • Ensure accurate tracking of appointments, lead quality, and follow-ups Analytics & Reporting • Monitor performance across ads, content, and user flows • Deliver weekly reports with clear insights and actions • Identify trends, opportunities, and issues early Flexible work from home options available. Apply tot his job