Director of Content (CPG, Remote, YouTube)

Position Summary: The eCommerce Director of Content will be responsible for developing and executing a comprehensive content strategy to drive brand awareness, customer engagement, and revenue growth. This role requires a creative leader with a strong understanding of DTC eCommerce and a proven track record of creating compelling content for YouTube and other social media platforms. Key Responsibilities: • Content Strategy Development: • Develop and implement a cohesive content strategy aligned with business goals, focusing on YouTube and other relevant digital platforms. • Identify key content themes, topics, and formats that resonate with our target audience and drive engagement. • YouTube Channel Management: • Oversee the creation, production, and publishing of high-quality video content for our YouTube channel. • Develop a content calendar and ensure consistent delivery of engaging and relevant videos. • Optimize YouTube content for SEO and audience retention. • Content Creation and Production: • Lead a team of content creators, videographers, editors, and other creative professionals. • Collaborate with internal stakeholders to create compelling content that showcases our products, brand story, and customer experiences. • Ensure all content meets brand guidelines and maintains a high standard of quality. • Performance Analysis and Optimization: • Monitor and analyze the performance of content across YouTube and other digital platforms. • Use data-driven insights to optimize content strategy and improve engagement, reach, and conversion rates. • Stay updated with industry trends and best practices to continuously enhance content performance. • Collaboration and Cross-Functional Leadership: • Work closely with marketing, product, and customer service teams to align content efforts with overall business objectives. • Foster a collaborative environment that encourages creativity, innovation, and continuous improvement. • Budget Management: • Manage the content budget effectively, ensuring resources are allocated efficiently to maximize ROI. • Negotiate contracts and manage relationships with external content providers and agencies. Qualifications: • Bachelor’s degree in Marketing, Communications, or a related field. Advanced degree preferred. • 3+ years of experience in content creation and strategy, with a focus on DTC eCommerce and YouTube. • Proven track record of growing and managing successful YouTube channels. • Excellent storytelling, writing, and editing abilities. • Proficiency in video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro). • Analytical mindset with the ability to interpret data and make informed decisions. • Strong project management skills and the ability to manage multiple projects simultaneously. • Passion for creativity, innovation, and staying ahead of digital content trends. After you apply for this position, we may need you to complete a short series of questions to help us expedite your application. Please look out for an email from [email protected] and we recommend you add this to your safe sender list, please check your Spam or Junk folders if you don’t receive the email shortly. We may also send reminders via email and SMS to you if you have not completed the questions. Your application may not be processed without your screening response. By applying for this job you consent to Hire with Jarvis to hold personal data and we may use this to contact you, either through SMS or email. You can read our privacy policy at Apply tot his job