Director of Analytics and Performance

About the role Swoop is seeking a results-driven Analytics and Performance Director to join our Client Services team. You will report to the Senior Director of Analytics and Performance, with a primary focus on our top 15 most strategic clients within the healthcare data segment business. This is a high-impact, internal and client-facing role where you will collaborate with pharmaceutical brands, leading agencies, healthcare data partners, and internal teams to deliver measurable performance and insights. You’ll serve as a key bridge between campaign data and strategic decision-making — aggregating, analyzing, and optimizing digital campaign performance. Success in this role requires strong analytical expertise, excellent communication skills, and confidence in working with both agencies and direct-to-client partners in the healthcare and pharmaceutical advertising space. You will have the opportunity to work with Swoop’s award-winning product on AI projects. What you'll do Serve as the performance strategist for Swoop’s most strategic healthcare clients, managing campaign analytics from data collection through insights and delivery. Analyze campaign reports, monitor trends, and proactively identify and address underperformance or opportunities. Partner with the Sales and Account Management teams to synthesize performance metrics and measurement definition, and present high-impact recommendations to clients and internal leadership. Lead audience-segment creation strategies, aligned with third-party measurement vendors and proposed rule changes, to improve outcomes. Act as a consultative partner to agencies and brand teams, providing education and guidance on best practices for targeting, optimization, and measurement. Juggle multiple high-priority accounts and internal initiatives with precision, timeliness, and a collaborative mindset. Qualifications 6+ years of experience in digital or programmatic advertising, preferably in analytics, performance strategy, or account services A strong understanding of healthcare data metrics, medical terminology (ICD-10, CPT, Rx, etc.), and campaign performance measurement A strong understanding of and experience with healthcare marketing measurement methods (IQVIA, Crossix, Ipsos, MMM model, etc.) Experience navigating strategic conversations with both agencies and client-direct pharma/healthcare partners Familiarity with the programmatic advertising ecosystem, including DSPs and ad verification tools Advanced analytics and Excel skills and proficiency across the Microsoft 365 suite Ability to manage and scale analytics functions as business needs evolve Outstanding communication, presentation, and storytelling skills with data Exceptional attention to detail, follow-through, and a solutions-oriented mindset Experience in fast-paced, high-growth, or start-up environments A Bachelor’s degree or equivalent experience