Director of Account Based Marketing, ABM
Job Description:
ā¢ Define and implement the overall ABM strategy, including account tiering, investment models, and KPIs, ensuring alignment with sales and revenue operations to achieve FY27 targets.
ā¢ Lead the development and execution of repeatable 1:1 and 1:few ABM playbooks for net-new, deal acceleration, and upsell/expansion, customizing tactics across various channels.
ā¢ Drive cross-functional orchestration with Content, Field Marketing, Experiences, Demand Generation, and Revenue to ensure seamless campaign execution and alignment on buying-group engagement.
ā¢ Establish and maintain robust measurement and attribution frameworks, including closed-loop dashboards and standardized reporting, for coverage, engagement, pipeline, velocity, win rate, and expansion.
ā¢ Develop scalable processes, templates, and enablement resources, driving continuous test-and-learn initiatives to optimize program quality and accelerate time-to-launch.
Requirements:
ā¢ 8ā12 years in B2B ABM/Demand Gen with proven results in Enterprise/Strategic segments; track record building 1:1 and 1:few programs.
ā¢ Excellent cross-functional orchestration skills with Sales, RevOps, Content, Field; executive presence and stakeholder management.
ā¢ Skilled at pipeline modeling, forecasting, attribution design; comfort with BI dashboards and data SLAs.
ā¢ Experience with personalization, value hypothesis development, vertical/use-case storytelling, and high-touch executive experiences.
ā¢ Familiarity with ABM/intent and activation stacks (e.g., intent data, ads, web personalization, gifting, events), MAP/CRM, and analytics platforms.
ā¢ Exceptional brief writing, narrative development, and enablement skills.
ā¢ Use AI on a daily basis in your professional/personal life.
Benefits:
ā¢ Competitive Salary & Equity
ā¢ 401(k) Program with Employer Matching
ā¢ āļø Health, Dental, Vision and Life Insurance
ā¢ Short Term and Long Term Disability
ā¢ Commuter Benefits
ā¢ ā Autonomous Work Environment
ā¢ ļø Office Setup Reimbursement
ā¢ Flexible Time Off (FTO) + Holidays
ā¢ Quarterly Team Gatherings
ā¢ In office Perks
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ā¢ Define and implement the overall ABM strategy, including account tiering, investment models, and KPIs, ensuring alignment with sales and revenue operations to achieve FY27 targets.
ā¢ Lead the development and execution of repeatable 1:1 and 1:few ABM playbooks for net-new, deal acceleration, and upsell/expansion, customizing tactics across various channels.
ā¢ Drive cross-functional orchestration with Content, Field Marketing, Experiences, Demand Generation, and Revenue to ensure seamless campaign execution and alignment on buying-group engagement.
ā¢ Establish and maintain robust measurement and attribution frameworks, including closed-loop dashboards and standardized reporting, for coverage, engagement, pipeline, velocity, win rate, and expansion.
ā¢ Develop scalable processes, templates, and enablement resources, driving continuous test-and-learn initiatives to optimize program quality and accelerate time-to-launch.
Requirements:
ā¢ 8ā12 years in B2B ABM/Demand Gen with proven results in Enterprise/Strategic segments; track record building 1:1 and 1:few programs.
ā¢ Excellent cross-functional orchestration skills with Sales, RevOps, Content, Field; executive presence and stakeholder management.
ā¢ Skilled at pipeline modeling, forecasting, attribution design; comfort with BI dashboards and data SLAs.
ā¢ Experience with personalization, value hypothesis development, vertical/use-case storytelling, and high-touch executive experiences.
ā¢ Familiarity with ABM/intent and activation stacks (e.g., intent data, ads, web personalization, gifting, events), MAP/CRM, and analytics platforms.
ā¢ Exceptional brief writing, narrative development, and enablement skills.
ā¢ Use AI on a daily basis in your professional/personal life.
Benefits:
ā¢ Competitive Salary & Equity
ā¢ 401(k) Program with Employer Matching
ā¢ āļø Health, Dental, Vision and Life Insurance
ā¢ Short Term and Long Term Disability
ā¢ Commuter Benefits
ā¢ ā Autonomous Work Environment
ā¢ ļø Office Setup Reimbursement
ā¢ Flexible Time Off (FTO) + Holidays
ā¢ Quarterly Team Gatherings
ā¢ In office Perks
Apply Now
Apply Now