Director Marketing - Demand Generation job at Enovis in US National

Remote Full-time
Title: Director Marketing - Demand Generation

Location: United States-Remote

Job Description:

time type

Full time

job requisition id

R0031807

Who We Are

ABOUT ENOVIS™

Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company’s extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit www.enovis.com.

What You'll Do

At Enovis™ we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence — with the goal of transforming medical technology as we know it.

Because that’s how we change the lives of patients for the better. And that’s how we create better together. Why work at Enovis?

As a key member of the Recovery Sciences Marketing Team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.

Job Title:
Director of Marketing, Demand Generation

Reports To:
VP of Marketing

Location:
Remote

Position Summary: Director of demand generation is responsible for driving pipeline growth and revenue impact through integrated full- funnel marketing programs. This role owns MQL and SQL performance, leads digital and event-based demand generation and provides strategic leadership over brand execution and agency partnerships. The leader blends data-driven performance marketing with brand and creative stewardship ensuring campaigns not only convert but also consistently strengthen the brand across all touchpoints.

The leader also owns the Marketing operation and technology and oversees all digital channels (web, social, email, paid media) and oversees marketing technology (Allego, Sales Force Hubspot, etc) partnering with commercial team to ensure messaging, assets, and tools directly support pipeline conversion.

Individual will focus on entire funeral, optimizing ROI and help build right channels to meet customer and marketing technology while managing demand generation team and budget.

The position is expected to work closely with US Commercial Marketing and Medical Director and Sales for Optimizing messaging across channel to meet the company growth and profitability objectives. Serves as the connective tissue between brand storytelling and measurable demand outcomes

ESSENTIAL FUNCTIONS:

Demand Generation & Pipeline Performance

Own end-to-end demand generation strategy to drive MQL, SQL, and pipeline contribution

Set and deliver against pipeline, conversion, and ROI targets in close partnership with Sales and Commercial Marketing

Lead performance marketing across paid search, paid social, email, trade show, print, media, website optimization, and retargeting

Optimize the full funnel through testing, attribution modeling, and continuous performance analysis

Develop and analyze data, metrics and KPI’s to devise marketing strategies and ROI.

Integrated Campaign & Go-to-Market Leadership

Lead integrated, multi-channel campaigns aligned to business priorities, GTM messages, and product launches

Translate strategy into campaign briefs, messaging frameworks, and activation plans

Ensure alignment across target audience, creative execution, channel mix, and performance goals

Digital Channel Ownership (Web, Social & Paid)

Own strategy, performance, and optimization for all digital channels, including:

Website

Organic and paid social

Email and nurture programs

Paid media and digital advertising

Ensure digital experiences are optimized for both brand impact and lead conversion

Brand, Creative & Agency Leadership

Own brand activation and creative execution across demand programs, digital experiences, events, and sales assets

Lead creative, media, and digital agencies and partner with corporate communication to deliver high-impact, on-brand work

Ensure brand consistency while tailoring creative for performance across channels

Marketing Operations & Marketing Technology

Own Marketing Operations, including lead management, scoring, routing, and reporting

Lead Marketing Technology stack, ensuring tools support scalable growth and clean data flow (e.g., CRM, MAP, analytics, paid media platforms)

Drive operational rigor, dashboards, and insights to inform decisions and executive reporting

Measure enablement effectiveness and impact on pipeline progression and conversion

Leadership

Manage and develop demand generation team which includes a Digital Marketing Coordinator, a Graphic Designer, a Digital Marketing Manager, a Salesforce.com Coordinator and a Marketing Communication Consultant.

Partner closely with Sales, Product Marketing, Commercial leadership, and Finance

Influence senior stakeholders through clear performance insights and recommendations

Build strong alignment between growth objectives, brand strategy, and operational execution

Partner with corporate marketing and communication to ensure aligned BU operations

Budget Management: Allocate and manage the demand generation budget

Develops and manages the marketing operating budget.

Manages the Salesforce.com platform.

Understands the voice of the customer and utilizes this knowledge in formulating marketing plans.

Currently, Enovis does not provide sponsorship for employment visas (e.g., H-1B) and will not offer such sponsorship in the future. Applicants must already have full-time work authorization in the United States, both now and in the future, without requiring sponsorship.

Required Education and Experience

8+ years of experience in demand generation, growth marketing, or integrated marketing preferred
3+ years' experience digital marketing

Experience in US Medical device regulated markets

Proven ownership of MQL/SQL, pipeline, and revenue impact

Strong experience with performance marketing and digital channels

Demonstrated leadership of Marketing Operations and Marketing Technology

Experience leading creative development and agency partnerships

Strong analytical, communication, and stakeholder management skills

Bachelor’s degree from a four-year college or university.

Excellent interpersonal and communication skills.

Demonstrated skill in developing and maintaining productive work teams.

Ability to demonstrate personal integrity in all interactions.

Excellent organizational, interpersonal, and networking skills with large groups as well as with individuals are essential.

Ability to effectively present information.

Travel

Some travel is required for this job, approximately 25%. Most travel is out of the area and would require an overnight stay(s).



“Creating better together”. It’s the Enovis purpose, and it’s what drives us and empowers us every day on a global scale. We know that the power to create better – for our customers, our team members, and our shareholders – begins with having the best team, pursuing common goals, operating at the highest levels, and delivering extraordinary outcomes.

What does creating better together mean to us at Enovis? Discover the “why” behind our purpose, values and behaviors:

We offer a comprehensive benefits package that includes:

Medical Insurance
Dental Insurance
Vision Insurance
Spending and Savings Accounts
401(k) Plan
Vacation, Sick Leave, and Holidays
Income Protection Plans
Discounted Insurance Rates
Legal Services

EQUAL EMPLOYMENT OPPORTUNITY
Enovis provides equal employment opportunities based on merit, experience, and other work-related criteria without regard to race, color, ethnicity, religion, national origin, sex, age, pregnancy, disability, veteran status, or any other status protected by applicable law. We also strive to provide reasonable accommodation to employees’ beliefs and practices that do not conflict with Enovis policies and applicable law. We value the unique contributions that every employee brings to their role with Enovis.

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