Director, Digital Marketing & Operations

Our Company: Start your next chapter at Revecore! For over 25 years, we’ve been at the forefront of specialized claims management, helping healthcare providers recover meaningful revenue to enhance quality patient care in their communities. We’re powered by people, driven by technology, and dedicated to our clients and employees. If you’re looking for a collaborative and diverse culture with a great work/life balance, look no further. As part of our team, you’ll be rewarded with: Comprehensive medical, dental, vision, and life insurance benefits from the start of your employment 12 paid holidays and flexible paid time off 401(k) contributions Employee Resource Groups that build community Career growth opportunities An excellent work/life balance Location: Remote – USA As Revecore’s Director, Digital Marketing & Operations, you will: Lead the strategy, execution, and optimization of Revecore’s digital marketing ecosystem. This leader will drive performance across all digital channels — ensuring measurable impact on brand awareness, lead generation, and pipeline acceleration. The Director will serve as both a strategist and operator: elevating Revecore’s digital presence through SEO/SEM, paid media, website experience, and analytics, while also advancing the marketing organization’s operational maturity through data, technology, and process excellence. The Role: Digital Marketing Leadership Lead the development and execution of Revecore’s digital marketing strategy across SEO, SEM, paid social and web channels. Oversee website management and optimization, including A/B testing to improve user experience and conversion performance. Manage and optimize LinkedIn, Google and other paid media campaigns to increase engagement, reach, and lead quality. Marketing Operations & Analytics Oversee the marketing technology stack, ensuring systems are integrated, data is accurate, and insights are actionable in collaboration with Sr. Director Revenue Marketing. Own dashboards, data pipelines, and analytics to track marketing performance and ROI. Partner with Sales to refine lead scoring, attribution, and conversion tracking. Cross-Functional Collaboration Collaborate with content and brand leads to ensure consistent storytelling and messaging across channels. Serve as the primary liaison between Marketing and IT for web and systems development initiatives. Innovation & Continuous Improvement Stay ahead of emerging digital trends and technologies to identify new opportunities for growth. Champion a culture of testing, measurement, and optimization. Establish best practices for digital governance, tagging, and campaign measurement. Key Performance Metrics (KPIs) Website traffic & conversion rates Lead quality (MQL → SQL → win rate) Paid media ROI and cost-per-lead efficiency Brand visibility and share of voice You will be successful if you have: 7-10 years of experience in B2B digital marketing, with deep expertise in SEO/SEM, paid media, and web optimization. Proven success managing marketing operations, including CRM, MAP, and analytics platforms (HubSpot, Salesforce, Google Analytics, etc.). Strong analytical mindset and comfort translating data into strategy and action. Experience building integrated digital campaigns that generate measurable pipeline impact. Experience supporting website content strategy and development, including collaboration with external agencies and creative partners. Collaborative leader with excellent communication skills and a bias for execution. Work at Home Requirements: A quiet, distraction-free environment to work from in your home. A secure home internet connection with speeds >20 Mbps for downloads and >10 Mbps for uploads is required. The workspace area accommodates all workstation equipment and related materials and provides adequate surface area to be productive. Employment is contingent upon eligibility to work in the U.S., employment history verification, and a background check. Revecore is an equal opportunity employer that does not discriminate based on race, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin, age, disability status, veteran status, genetic information, or any other legally protected status. We believe that a diverse workforce fosters innovation and creativity, enriches our culture, and enables us to better serve the needs of our clients and communities. We welcome and encourage individuals of all backgrounds, perspectives, and abilities to apply. Must reside in the United States within one of the states listed below: Alabama, Arkansas, Florida, Georgia, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts Michigan, Minnesota, Mississippi Missouri, Nebraska, New Hampshire North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, West Virginia and Wisconsin