Director, Customer Marketing – Strategic Leader for Customer Engagement, Advocacy, and Retention at blithequark

Introduction to blithequark Imagine being part of a pioneering force in the tech industry, where innovation and creativity are the driving forces behind protecting companies and their customers from the ever-evolving landscape of digital threats. At blithequark, we're not just a company – we're a community of like-minded individuals who share a passion for making a difference. Our story began in a Brooklyn sci-fi bookstore, where our founders, Tamer Hassan, Michael Tiffany, Dan Kaminsky, and Ash Kalb, laid the groundwork for what would become the Human Defense Platform, a revolutionary technology that safeguards enterprises from sophisticated bots, fraud, and account abuse. Today, we're proud to say that we verify the humanity of over 20 trillion interactions per week for some of the largest companies and internet platforms. Our commitment to putting people first is at the heart of everything we do, from our extensive total rewards package to our day-to-day culture. We believe in empowering every individual to do their best work, and we're excited to welcome a new team member who shares our vision and values. About the Role We're seeking a highly skilled and dynamic Director of Customer Marketing to lead our customer engagement and advocacy efforts. As a strategic leader, you will play a critical role in working cross-functionally with our Customer Success and Sales teams to enhance the customer lifecycle, ensuring that retention and expansion are prioritized through meaningful, value-driven programs. Your expertise will be instrumental in creating and managing a robust Customer Loyalty and Advocacy program, amplifying customer voices, and fostering strong relationships across our growing community. Key Responsibilities Customer Lifecycle Engagement: Collaborate closely with the Customer Success team to identify key moments in the customer journey and develop marketing initiatives that contribute to an exceptional customer experience at each stage. Retention and Expansion Programs: Design and implement ongoing programs and communications aimed at deepening relationships with customers, ensuring that retention and expansion remain top priorities. Customer Loyalty and Advocacy Program: Build, own, and scale blithequark's Customer Loyalty/Reference program, managing deliverables such as case studies, customer quotes, speaking opportunities, videos, and awards that highlight the success stories and outcomes of our valued customers. Customer Advisory Board Management: Lead the strategy and execution of regular Customer Advisory Boards (CABs) both in-person and virtual, working closely with key stakeholders to create valuable experiences that inform product strategy and foster deep connections between customers and blithequark. Cross-functional Collaboration: Work closely with Product Marketing, Sales, and Customer Success to align on customer needs, gather feedback, and craft marketing strategies that resonate with our core audience. Customer Communications: Develop and maintain a cadence of customer communications that keep our community informed, engaged, and aligned with the blithequark mission. Qualifications and Requirements To be successful in this role, you should have: 10+ years of marketing experience, preferably in customer marketing, loyalty, or advocacy roles in a B2B SaaS, cybersecurity, or media environment. Proven ability to create and execute successful customer marketing programs that drive retention and expansion. Strong collaboration skills with experience working closely with Customer Success and Sales teams. Exceptional written and verbal communication skills, with the ability to create compelling content that resonates with customers. Experience managing Customer Advisory Boards or similar executive-level customer engagements. Strategic, analytical mindset with the ability to track and measure the success of customer programs. What We Offer At blithequark, we're committed to providing a comprehensive total rewards package that includes: Competitive compensation: The base pay range for this position is $140,000 - $160,000, with additional on-target bonus and/or incentives. Stock options and incentive pay: We offer stock options and other incentive pay as part of our compensation package. Full range of medical, financial, and other benefits: Our benefits package is designed to support your overall well-being and financial security. Annual stipends for wellbeing and learning & development: We believe in investing in your personal and professional growth. One-time home office setup stipend: We trust our team members to choose where and how they work, and we're happy to support you in setting up your home office. Weekly lunches, dedicated time off, and no-meeting Fridays: We prioritize work-life balance and offer a range of perks to support your well-being. Our Culture and Values At blithequark, we're proud of our diverse and inclusive culture. We believe in putting people first, regardless of who you are, where you come from, or how you identify. Our team members are located all around the world, and we've fully embraced our diversity of thought. We're always looking for innovative ways to connect with each other, whether in person or virtually. We trust our team members to choose where and how they work, and we're committed to providing a supportive and inclusive environment that allows everyone to thrive. If you're an individual with a disability or special need that requires accommodation, please don't hesitate to contact us directly. Conclusion If you're a strategic and dynamic marketing leader who is passionate about customer engagement and advocacy, we'd love to hear from you. At blithequark, we're on a mission to protect the integrity of the internet for everyone, and we believe that our team members are the key to our success. Join us in our fight against cybercrime, and become a part of a community that values innovation, creativity, and diversity. Apply now to become our new Director, Customer Marketing, and take the first step in an exciting new chapter in your career. Apply for this job