Director, Accident Insurance Direct Marketing - Customer Acquisition
About the position AAA Life Insurance Company is a dynamic and innovative insurance company committed to delivering exceptional products/services to our customers. We pride ourselves on fostering a collaborative and forward-thinking work environment that encourages creativity and growth. As we expand our marketing team, we are seeking a highly motivated and strategic Direct Marketing Director to join us in driving targeted marketing initiatives. The Director will play a pivotal role in developing and executing marketing strategies within a specific life insurance product line to reach and engage specific customer segments identified by the organization. The ideal candidate will have a strong background in direct marketing, exceptional project management skills, and the ability to collaborate effectively with internal and external stakeholders. Responsibilities • Develop and implement creative and data-driven direct marketing strategies to reach and resonate with target customer segments with life insurance offers. • Analyze market trends, customer insights, and competitive intelligence to inform and optimize product marketing strategies. • Partner with internal research team to inform learning objectives for direct marketing programs. • Lead a team of direct reports in collaboration with dedicated analytics resources to deliver on sales and profitability goals for life insurance products. • Plan and execute the development of creative strategies for direct mail and digital campaigns including creative briefs, concept development, and creative approvals. • Collaborate with cross-functional teams to ensure seamless integration of direct marketing initiatives with overall marketing plans. • Work closely with marketing operations team on the execution of campaigns developed in support of your dedicated product line. • Liaise with internal marketing and brand teams to ensure alignment with brand guidelines. • Manage external creative agencies to develop new creative treatments for testing across customer segments and product lines. • Partner with key stakeholders across the enterprise to ensure marketing approaches align with enterprise strategies including product, sales and member services. • Work closely with product organization to identify opportunities to improve offers and inform product development initiatives. • Utilize analytics tools and performance metrics to measure the effectiveness of direct marketing campaigns. • Identify areas for improvement and optimization and make recommendations for strategies to enhance campaign performance. • Develop deep understanding on all analytic and financial measures relevant to life insurance products and campaign performance. • Manage and allocate budgets effectively, ensuring that direct marketing initiatives deliver a strong return on investment. Requirements • Bachelor's degree in marketing, Business, or a related field is a plus. • 10+ years proven experience in direct mail acquisition marketing, with a track record of successful campaign development and execution. • Omni-channel marketing experience in the insurance industry preferred. • Strong project management skills with the ability to manage multiple projects simultaneously. • Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners. • Analytical mindset with proficiency in data analysis tools and a focus on results-driven decision-making. Benefits • Enjoy a hybrid work environment that promotes work-life balance. • Comprehensive medical, dental, and vision coverage starting from your first day. • Employer 401k match and employer contribution to a pension plan. • Generous PTO and paid parental leave to support your family needs. Apply tot his job