Digital Product Manager – Salesforce Practice (REMOTE--VA, NC, MD, PA, GA)

Position Description The Digital Product Manager will lead a team of direct and cross-functional resources across multiple business, IT, and operational teams. This is a critical and highly visible role requiring significant stakeholder influence and relationship management both internally (Line of Business Leadership, Marketing and Technology Senior Leaders and other functional experts) and externally (Strategic Partners, Vendors, and leading technology companies). This individual will lead a team of Digital Product Owners and Business Analysts in execution of Atlantic Union’s Digital Strategy. Position Accountabilities Lead team of product managers responsible for the following: • Assist each Line of Business in creating and implementing digital visions, strategies and roadmaps that address the business needs and future growth • Assess digital platforms in the external marketplace and make recommendations for potential partnerships • Identify opportunities to leverage digital techniques for greatest strategic impact and defining the priority capabilities required to succeed • Develop the business cases and business requirements for digital opportunities and drive to execution • Lead multi-disciplinary teams to shape and implement digital strategies, programs, and initiatives • Bring the voice of the customer/client and the voice of the advisor/employee into our product features, ensuring that features delivered are aligned with the intended business outcomes, and align work with our target architecture road map • Develop and manage goals and key performance indicators • Partner with Marketing for acquisition support, product positioning, promotion of digital products and services and onboarding activities • Understand all aspects of the internal and external environment including customer met/unmet digital needs through research efforts, in-depth understanding of voice of the customer, industry trends, vendor/platform capabilities and best practices for servicing the digital needs of our customers • Continuously assesses competitive moves and monitors performance against objectives. • Present data, strategies and recommendations to senior management to build buy-in to strategic recommendations • Prioritize product requirements and coordinate release plans with IT and key constituents. • Serve as primary business point of contact for implementation activities and work closely across with key constituents to meet scheduled milestones • Guide and direct complex projects, identify key stakeholders and gain participation. Lead team of analysts responsible for the following: • Document business requirements and translate into technical requirements to guide the implementation of new features, systems, and enhancements. • Meet with decision makers, systems owners, and end users to help identify business, financial, and operations requirements and systems goals. • Serve as the technical focal point for the business in the presentation of the new system/application to Atlantic Union’s Application and Architecture Review Board. • Lead design sessions in prototyping new system or functionality for the purpose of enhancing business processes, operations, and information process flow. • Develop and maintain design documentation working across the organization for documenting integration points between systems. • Improve systems by studying current practices and designing modifications. • Recommend controls by identifying problems and opportunities; controls to include system access and configuration management. • Review and analyze the effectiveness and efficiency of existing systems and develop strategies for improving or further leveraging these systems. • Act as liaison to IT and Operations teams for managing change/release management efforts and troubleshooting system and end user issues • Coordinate and perform in-depth tests, including end-user reviews, for modified and new systems, and other post-implementation support. Organizational Relationship Reports to Head of Digital Strategy Position Qualifications Education & Experience • Bachelor’s Degree required • 10+ years of financial services experience • 5+ years of experience in the digital space • Experience as a people manager Knowledge & Skills • Excellent verbal, writing and presentation skills • Program management and leadership experience • Strong PowerPoint and Excel skills to assemble & lead executive presentations • Demonstrated experience developing and executing against a strategic plan • Proven ability to develop product roadmaps, define requirements and lead implementation efforts successfully. • Demonstrated interpersonal and management skills; ability to work well as part of a cross-functional team and lead across the organization at multiple levels • Ability to influence diverse, cross functional team to success without direct authority over the team Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting We are proud to be an EEO/AA employer, Minority/Female/Disability/Veteran. We maintain a drug-free workplace. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Apply tot his job