Digital Media Planner

Founded in 1977 as the Senior Care Action Network, SCAN began with a simple but radical idea: that older adults deserve to stay healthy and independent. That belief was championed by a group of community activists we still honor today as the “12 Angry Seniors.” Their mission continues to guide everything we do. Today, SCAN is a nonprofit health organization serving more than 500,000 people across Arizona, California, Nevada, New Mexico, Texas, and Washington, with over $8 billion in annual revenue. With nearly five decades of experience, we have built a distinctive, values-driven platform dedicated to improving care for older adults. Our work spans Medicare Advantage, fully integrated care models, primary care, care for the most medically and socially complex populations, and next-generation care delivery models. Across all of this, we are united by a shared commitment: combining compassion with discipline, innovation with stewardship, and growth with integrity. At SCAN, we believe scale should strengthen—not dilute—our mission. We are building the future of care for older adults, grounded in purpose, accountability, and respect for the people and communities we serve. Job Description: The Job You will be joining the SCAN team focused on digital marketing to support Marketing and Direct to Consumer Sales initiatives. This full-time position will plan, setup, manage and optimize digital marketing campaigns in platform, coordinate deliverables, and analyze and report on digital marketing performance metrics, working in conjunction with the Digital Marketing and Sales Manager. The successful candidate should be a proactive, detail-oriented collaborator with strong digital media understanding and execution skills, capable of driving results that enhance both marketing visibility and direct-to-consumer sales outcomes. You Will • Develop and implement comprehensive digital marketing strategies aligned with Marketing and Direct to Consumer Sales objectives to drive full funnel performance. • Plan, setup, manage and optimize digital marketing campaigns directly in Google, Meta, and other platforms as needed • Collaborate with marketing team and agency partners to plan, coordinate, and deliver high performing digital marketing campaigns across multiple channels including Paid Search, Performance Max, Paid Social, Display, Online Video and CTV. • Optimize campaign performance through data-driven decision making, A/B testing, and continuous refinement of targeting, messaging, and creative elements. • Monitor and analyze key performance metrics to evaluate campaign effectiveness, providing actionable insights and recommendations for improvement. • Compile detailed performance reports from agency partners that highlight ROI, conversion metrics, and other relevant KPIs for stakeholders into a shared repository. • Stay current with digital marketing trends, tools, and best practices to implement innovative approaches that drive marketing and sales results. • Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise • We seek Rebels who are curious about AI and its power to transform how we operate and serve our members. • Actively support the achievement of SCAN’s Vision and Goals. • Other duties as assigned. Your Qualifications • Bachelor’s Degree in Communications, Advertising, Marketing, Business, Computer Science, Economics, User Experience, Mathematics, Psychology, or related field preferred • 3-5 years of experience in digital marketing with deep expertise in digital media and direct-to-consumer marketing or comparable experience • Experience with strategic planning is preferred • Should have an understanding of digital campaign performance, attribution, and optimizations • Should have expertise in improving conversion funnel • Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required • Agency background is preferred • Google AdWords, Analytics and Google Data Studio experience preferred • Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred • Excellent written and verbal communication skills • Familiarity with website analytics and reporting as it relates to digital marketing • Ability to work and deliver multiple projects simultaneously on tight deadlines • Excellent organizational and project management skills What’s in it for you? • Base salary range: $80,300 to $116,197 annually • Work Mode - Remote • An annual employee bonus program • Robust Wellness Program • Generous paid-time-off (PTO) • Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday • Excellent 401(k) Retirement Saving Plan with employer match and contribution • Robust employee recognition program • Tuition reimbursement • An opportunity to become part of a team that makes a difference to our members and our community every day! 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