Digital Marketing Specialist - Paid Marketing (E-Commerce Focus)
About the position
Responsibilities
• Develop, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads, TikTok, and Pinterest to drive online sales.
• Conduct audience targeting, keyword research, and ad placement strategies to ensure maximum visibility and conversion rates.
• Allocate and manage paid media budgets to achieve defined sales and ROI targets, monitoring daily spend and campaign performance.
• Continuously test ad creative, copy, and landing pages to enhance campaign performance using A/B testing and multivariate experiments.
• Analyze campaign performance metrics such as CTR, CPC, ROAS, and conversion rates using tools like Google Analytics and Looker Studio.
• Provide actionable insights and regular performance reports to stakeholders, showcasing campaign effectiveness and opportunities for growth.
• Partner with creative, product, and content teams to create compelling ad creatives and landing pages optimized for conversions.
• Stay updated on industry trends, competitor strategies, and platform updates to identify new growth opportunities.
Requirements
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 2-4 years of experience managing paid digital marketing campaigns, preferably in e-commerce.
• Proficiency in ad platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest Ads.
• Strong analytical skills with experience using Google Analytics and other data tools.
• Demonstrated success in meeting or exceeding e-commerce sales and ROAS targets through paid advertising.
• Knowledge of customer acquisition funnels and e-commerce best practices.
• Excellent organizational skills and ability to manage multiple campaigns simultaneously.
• Experience with e-commerce platforms like Shopify.
Nice-to-haves
• Familiarity with advanced audience segmentation techniques and remarketing strategies.
• Knowledge of affiliate marketing and influencer partnerships.
• Basic understanding of SEO and organic marketing as complementary strategies.
Benefits
• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health insurance and retirement plans.
• Professional development opportunities and access to industry-leading tools.
• Wellness perks, including gym memberships and discounts on products and services.
Apply Now
Apply Now
Responsibilities
• Develop, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads, TikTok, and Pinterest to drive online sales.
• Conduct audience targeting, keyword research, and ad placement strategies to ensure maximum visibility and conversion rates.
• Allocate and manage paid media budgets to achieve defined sales and ROI targets, monitoring daily spend and campaign performance.
• Continuously test ad creative, copy, and landing pages to enhance campaign performance using A/B testing and multivariate experiments.
• Analyze campaign performance metrics such as CTR, CPC, ROAS, and conversion rates using tools like Google Analytics and Looker Studio.
• Provide actionable insights and regular performance reports to stakeholders, showcasing campaign effectiveness and opportunities for growth.
• Partner with creative, product, and content teams to create compelling ad creatives and landing pages optimized for conversions.
• Stay updated on industry trends, competitor strategies, and platform updates to identify new growth opportunities.
Requirements
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 2-4 years of experience managing paid digital marketing campaigns, preferably in e-commerce.
• Proficiency in ad platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest Ads.
• Strong analytical skills with experience using Google Analytics and other data tools.
• Demonstrated success in meeting or exceeding e-commerce sales and ROAS targets through paid advertising.
• Knowledge of customer acquisition funnels and e-commerce best practices.
• Excellent organizational skills and ability to manage multiple campaigns simultaneously.
• Experience with e-commerce platforms like Shopify.
Nice-to-haves
• Familiarity with advanced audience segmentation techniques and remarketing strategies.
• Knowledge of affiliate marketing and influencer partnerships.
• Basic understanding of SEO and organic marketing as complementary strategies.
Benefits
• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health insurance and retirement plans.
• Professional development opportunities and access to industry-leading tools.
• Wellness perks, including gym memberships and discounts on products and services.
Apply Now
Apply Now