Digital Conversion Specialist - Remote Optional
About the position Feeling stuck in a role where your efforts go unnoticed? Maybe you're tired of pouring your digital expertise into projects that seem to lead nowhere. You might find yourself wondering if there's a place where your talents can truly shine. This role offers an exceptional opportunity for a seasoned digital marketer who thrives on solving meaningful problems with measurable results. It's not just another acquisition-focused position — this is about owning and optimizing the entire post-sale experience to drive retention, loyalty, and re-engagement through smart, high-impact funnels. With growth comes opportunity — the team is expanding, the mission is meaningful, and there's room to innovate, test, and scale what works. Join us, and you'll never look back. Are you ready for a career you can BELIEVE in? Do you have a strong belief in the 2nd Amendment? Do you support the natural-born right to armed self-defense? Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)? Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the U.S. Concealed Carry Association (USCCA). The USCCA safeguards life, freedom, and finances for responsible American gun owners. Responsibilities • Develop full-funnel retention campaigns to reinforce the value of membership, reduce churn, and increase overall member engagement. • Use funnel strategy, email sequences, landing pages, and value-driven content to retain at-risk members and support winback efforts. • Maintain a pulse on evolving political, social, and member sentiment dynamics to keep messaging timely, relevant, and persuasive. • Deliver measurable improvements in retention, re-engagement, and member satisfaction by consistently testing messaging, offers, and campaign structure. • Identify drop-off points in the member journey and craft campaigns that proactively address objections, confusion, or disengagement. • Produce a demonstrable upward trend in member retention and lifetime value across campaigns you own, and share learnings to inform broader strategy. • Contribute ideas and execute strategies for onboarding, loyalty, upselling, and winback journeys that support the Member Marketing and Retention roadmap. • Partner with internal teams to ensure alignment between member communications, product positioning, and support experiences. Requirements • A High School diploma or GED is required. • 7+ years of direct response marketing experience with a proven track record of funnel development, campaign execution, and performance optimization. • Previous experience in a B2C membership organization is a plus. • Skilled copywriter who has transformed words into tens of millions of dollars in sales. • Proficient in Google Suite, project management software, and Email/SMS delivery platforms. • Possess an entrepreneurial mindset, and a strong sense of accountability for results. • Strong attention to detail and high bias for action. • Ability to meet deadlines effectively. • Deep understanding of lifecycle marketing, email automation, segmentation, and behavioral triggers. • Experience with advertising principles is a bonus. • Ability to reverse-engineer what makes a campaign convert and adjust tone, content, and sequence to maximize engagement and retention. • Great communication skills, written and oral, and the ability to build strong connections. • Able to work well both independently and collaboratively. • Creative thinker and problem solver with the flexibility to adapt quickly to frequent shifts in direction. • Humility and a growth mindset are required. Benefits • 23 Days of Personal Time Off • 8 Company Holidays • Paid day of Volunteer Service annually • Personal Protection, Fitness, and Home Office Reimbursement Program ($500 Annually) • Robust Insurance Coverage Options: Medical, Dental, Vision, HSA, FSA, Life, STD, & LTD • Complimentary USCCA Elite Membership & Store Discounts Apply tot his job