Digital Content Specialist

Alterra Mountain Company is a family of iconic year-round mountain destinations, and they are seeking a Digital Content Specialist to manage and optimize their AI chat platforms and digital content experiences. This role will enhance user engagement through conversational AI and content strategy, requiring strong communication and organizational skills.ResponsibilitiesManage conversational AI model for Ikon PassAssist in the deployment and optimization of chatbot experiences across resort websites and additional platformsWork closely with our third-party chatbot vendor to create technical specifications for how to improve the conversational creation process, troubleshoot issues, and implement platform updates and enhancementsTrack and analyze chatbot usages, performance metrics, and user inquiries to refine conversational flows and drive continuous improvementProactively explore and test new AI-driven features or tools within marketing platforms to enhance user experience and engagementCollaborate with the internal teams to create, maintain, and update website, app, and blog contentEnsure consistency and accuracy of content across all platformsWork with internal and external development teams to ensure content is correctly integrated and displayed on front-end digital experiencesIdentify and recommend ongoing improvements to chatbot workflows, content management processes, and user experience strategiesProvide additional admin support as neededSkills1-2 years' experience in chatbot management, marketing, or copywriting1-2 years' experience with Content Management SystemsStrong project management, prioritization, and task management skills; ability to juggle multiple competing prioritiesProfessional/lived experience proactively marketing, communicating, and driving sales in a culturally competent manner to a broad range of audiences and new/emerging markets, including to underrepresented communitiesPassionate about creating engaging and effective conversational chat experiencesCollaborative in a team environment and successful independentlyHighly organized, analytical, detail- and action-orientedAcute listening skillsGood written and oral communication skillsHonors commitments through the delivery of timely and high-quality resultsExcellent presentation skillsExcellent understanding of consumer digital behavior and consumer researchChange leader – questions existing paradigmsInterest in and passion for content and technologyExperience with contact center technologies and platforms is desiredCollege degree in marketing, business administration, or communication preferredBenefitsFree Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependentsDiscounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resortsFlexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and rechargeGenerous discounts on outdoor gear, apparel, rental cars, etc.Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more401(k) plan with generous company matchPaid parental leave of up to 6 weeks for eligible employeesCommuter benefits (Denver employees only)Hybrid workplace policy encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood (for eligible employees)Company OverviewWinter Park Resort is a travel & tourism company that offers ice skating and dog sledding activities. It was founded in 2002, and is headquartered in Winter Park, Colorado, USA, with a workforce of 1001-5000 employees. Its website is http://winterparkresort.com.



Apply To This Job