CRM Manager, Mobile
About the position
The CRM Manager, Mobile is responsible for leading and executing multi-channel CRM initiatives with a strong focus on mobile marketing. This role emphasizes messaging, segmentation, and channel strategy throughout the customer journey, collaborating with digital channels to enhance customer retention and drive revenue growth.
Responsibilities
ā¢ Lead and execute CRM strategies focused on mobile messaging (SMS, push notifications, in-app) to drive incremental guest visitation and sales.
,
ā¢ Develop and maintain the Customer Journey Road Map, optimizing mobile messaging for personalized communications.
,
ā¢ Own and manage the direct marketing strategy for the season pass program, focusing on mobile messaging channels.
,
ā¢ Manage mobile messaging requests from stakeholders and incorporate them into the CRM marketing calendar.
,
ā¢ Collaborate with CRM team members to develop A/B testing strategies for mobile messaging and evaluate performance.
,
ā¢ Align mobile messaging strategies with broader company goals through collaboration with cross-functional teams.
,
ā¢ Manage and mentor 1-2 direct reports, enhancing their skills in mobile messaging and CRM strategies.
,
ā¢ Stay current with mobile messaging innovations and industry best practices to shape future strategies.
Requirements
ā¢ 5-7 years of experience in strategic design and implementation of measurable marketing programs.
,
ā¢ Strong technical skills with the ability to quickly learn new technologies.
,
ā¢ Proven leadership and team oversight resulting in high performance.
,
ā¢ Demonstrated ability to design and execute integrated campaigns across multiple channels.
,
ā¢ Strong understanding of mobile marketing best practices, including segmentation and compliance with regulations.
,
ā¢ Skilled in using marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud.
,
ā¢ Proven ability to analyze campaign performance data and adjust strategies in real time.
,
ā¢ Experience with DMP, CDP, and/or CRM platforms.
,
ā¢ Ability to work autonomously in a fast-paced environment.
,
ā¢ Strong project management skills and excellent communication abilities.
Nice-to-haves
ā¢ Experience with customer segmentation.
,
ā¢ Familiarity with the resort and leisure industry.
,
ā¢ Copywriting experience for mobile messaging.
,
ā¢ Previous experience with IBM Acoustic.
,
ā¢ Adobe Experience Platform experience.
Benefits
ā¢ 401(k) matching
,
ā¢ AD&D insurance
,
ā¢ Commuter assistance
,
ā¢ Dental insurance
,
ā¢ Disability insurance
,
ā¢ Employee assistance program
,
ā¢ Flexible spending account
,
ā¢ Free Ikon Pass for eligible employees
,
ā¢ Discounted skiing/riding for friends and family
,
ā¢ Flexible Time Off (FTO) and Paid Time Off (PTO) policies
,
ā¢ Generous discounts on outdoor gear and apparel
,
ā¢ Medical, dental, vision, life, and disability insurance
,
ā¢ Paid parental leave of up to 6 weeks
,
ā¢ Flexible/hybrid workplace policy
Apply Now
The CRM Manager, Mobile is responsible for leading and executing multi-channel CRM initiatives with a strong focus on mobile marketing. This role emphasizes messaging, segmentation, and channel strategy throughout the customer journey, collaborating with digital channels to enhance customer retention and drive revenue growth.
Responsibilities
ā¢ Lead and execute CRM strategies focused on mobile messaging (SMS, push notifications, in-app) to drive incremental guest visitation and sales.
,
ā¢ Develop and maintain the Customer Journey Road Map, optimizing mobile messaging for personalized communications.
,
ā¢ Own and manage the direct marketing strategy for the season pass program, focusing on mobile messaging channels.
,
ā¢ Manage mobile messaging requests from stakeholders and incorporate them into the CRM marketing calendar.
,
ā¢ Collaborate with CRM team members to develop A/B testing strategies for mobile messaging and evaluate performance.
,
ā¢ Align mobile messaging strategies with broader company goals through collaboration with cross-functional teams.
,
ā¢ Manage and mentor 1-2 direct reports, enhancing their skills in mobile messaging and CRM strategies.
,
ā¢ Stay current with mobile messaging innovations and industry best practices to shape future strategies.
Requirements
ā¢ 5-7 years of experience in strategic design and implementation of measurable marketing programs.
,
ā¢ Strong technical skills with the ability to quickly learn new technologies.
,
ā¢ Proven leadership and team oversight resulting in high performance.
,
ā¢ Demonstrated ability to design and execute integrated campaigns across multiple channels.
,
ā¢ Strong understanding of mobile marketing best practices, including segmentation and compliance with regulations.
,
ā¢ Skilled in using marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud.
,
ā¢ Proven ability to analyze campaign performance data and adjust strategies in real time.
,
ā¢ Experience with DMP, CDP, and/or CRM platforms.
,
ā¢ Ability to work autonomously in a fast-paced environment.
,
ā¢ Strong project management skills and excellent communication abilities.
Nice-to-haves
ā¢ Experience with customer segmentation.
,
ā¢ Familiarity with the resort and leisure industry.
,
ā¢ Copywriting experience for mobile messaging.
,
ā¢ Previous experience with IBM Acoustic.
,
ā¢ Adobe Experience Platform experience.
Benefits
ā¢ 401(k) matching
,
ā¢ AD&D insurance
,
ā¢ Commuter assistance
,
ā¢ Dental insurance
,
ā¢ Disability insurance
,
ā¢ Employee assistance program
,
ā¢ Flexible spending account
,
ā¢ Free Ikon Pass for eligible employees
,
ā¢ Discounted skiing/riding for friends and family
,
ā¢ Flexible Time Off (FTO) and Paid Time Off (PTO) policies
,
ā¢ Generous discounts on outdoor gear and apparel
,
ā¢ Medical, dental, vision, life, and disability insurance
,
ā¢ Paid parental leave of up to 6 weeks
,
ā¢ Flexible/hybrid workplace policy
Apply Now