Creative Strategist & Storytelling (Brand Marketing)
About the position The Creative Strategist, Marketing role will work closely with the General Manager of The Accelerator Group (TAG), to serve as strategic creative partner to develop brand identity, experience and guidelines. You will lead the development of innovative and compelling creative concepts that drive storytelling for product differentiation and brand identity. You will have end to end creative ownership from ideation to final content creation, ensuring consistency and excellence across all touchpoints. You will partner with social, eCommerce, digital strategy and broader creative teams to bring the brand stories in an emotive way that touches the consumers hearts and mind. Brand Positioning on shelf, packaging, consumer insight- maverick that defines the moat for the brand. This role will also work in conjunction with the General Manager on branding, storytelling but more creative execution. Ensures new brand positioning is executed throughout all consumer touchpoints. This role will drive opportunity through storytelling, consumer insights and awesome ideas! Responsibilities • Lead the development of innovative and compelling creative concepts that drive storytelling for product differentiation and brand identity. • Ensure end to end creative ownership from ideation to final content creation. • Partner with social, eCommerce, digital strategy and broader creative teams to bring brand stories to life. • Concept, pitch, design, and execute innovative ad campaigns and experiences for TAG brands. • Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process. • Create bespoke creative strategies with a strong POV and vision. • Identify opportunities to incorporate emerging marketing trends and GenAI innovations into the creative strategy and execution. • Lead and manage a team, guiding designers to deliver amazing work. • Embrace technology as part of your work, including AI and motion. Requirements • 10+ years of experience in senior creative leadership role for storytelling and performance, preferably with consumer product goods companies. • Experience gained from working at startups, creative agencies, in-house creative teams, or non-traditional content creators. • Excellent communication and presentation skills. • Strong conceptual thinking and problem-solving skills. • Demonstrated ability to think creatively and strategically. • Previous experience leading and managing a team. • Bachelor's Degree in Business, Marketing or related field. Nice-to-haves • Experience with UX design. • A killer design aesthetic. • Experience in creating brands from scratch or brand evolution. Benefits • Medical, dental, vision, and basic life insurance. • Paid vacation and sick time. • Paid Parental Leave. • Paid holidays and floating holidays. • 401k retirement plan with company match and profit-sharing. • Discounted Employee Stock Purchase Plan. Apply tot his job