Creative Brand Manager, London - England
June 24, 2025
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Description
About SHEIN EMEA
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors.
Our mission is to make the beauty of fashion accessible to all through our industry-leading, on-demand production model.
Job Summary:
We are seeking a strategic and hands-on Creative Brand Manager to bring our brand vision to life through compelling product positioning, creative execution, and social-first campaigns.
This role ensures that product positioning is clearly articulated through brand visuals, storytelling, and consumer-facing content, aligning what the product stands for with how it is experienced by customers.
Main Responsibilities:
Partner with Asia-based brand teams to understand product strategy, target audiences, and seasonal priorities.
Translate product direction into consumer-facing narratives, moodboards, and campaign ideas.
Ensure visual execution reflects the intended product positioning, category strength, and trend story.
Support the development of key product stories that differentiate the brand and inspire customers.
Drive consistent brand visuals across shoots, lookbooks, and channel-specific content.
Align studio and location shoots with brand identity, ensuring styling, lighting, and composition support brand goals.
Oversee the rollout of content across touchpoints with quality and coherence.
Support the end-to-end delivery of brand campaigns — from concept and calendar planning to execution.
Collaborate with internal creative teams and external partners to bring ideas to life.
Build clear campaign briefs and moodboards to align stakeholders across markets.
Support content strategy for organic social, with emphasis on community, lifestyle, and seasonal storytelling.
Coordinate influencer partnerships and offline activations to grow authentic engagement.
Identify grassroots and relevant creator voices aligned with brand values.
Act as a creative liaison with Asia-based brand teams to bring product and brand together cohesively.
Share insights on audience preferences, content performance, and visual trends to inform future planning.
Advocate for brand elevation across all touchpoints — balancing commercial focus with brand storytelling.
Qualifications:
3–5 years of experience in brand, marketing, or creative production within the fashion, lifestyle, or retail industries.
Strong understanding of how product strategy connects with brand identity and content creation.
Proven experience managing visual campaigns, shoots, and creative output.
Experience in cross-regional collaboration; familiarity with working with Asia-based teams preferred.
Excellent project management and communication skills.
Comfort using design and collaboration tools (e.g., Adobe Creative Suite, Figma, or equivalent).
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