Conversion Lead (DTC) - Demand Generation

Company Summary At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact—supporting better vision today and into the future. Conversion Lead (DTC) – Demand Generation Location: Remote (U.S.) About the Role EyePromise is building a modern growth engine where demand generation and conversion operate in sync to drive efficient, high-quality revenue. The Conversion Lead (DTC) is responsible for owning and improving the performance of the DTC funnel - ensuring traffic converts efficiently into revenue. Reporting into the Growth Manager (DTC) , this role focuses on conversion rate (CVR), revenue per visit (RPV), and funnel performance , working across site experience, testing, and optimization. You will operate as the owner of the on-site experience and conversion engine , ensuring demand translates into revenue. Why EyePromise Direct revenue impact: Every improvement drives measurable growth High ownership: Clear accountability for conversion performance Modern stack: Shopify, CRO tools, analytics, lifecycle integration Operator culture: Fast, test-and-learn environment Cross-functional role: Work across growth, CX, tech, and content What You’ll Do Own Conversion Performance Own DTC conversion metrics, including: Conversion rate (CVR) Revenue per visit (RPV) Funnel drop-off rates Identify opportunities to improve conversion across the full funnel Drive CRO Strategy & Testing Build and manage the conversion optimization roadmap Prioritize tests based on impact and effort Design and execute A/B tests across: PDPs Landing pages Checkout Ensure a consistent cadence of testing and learning Site Experience & Funnel Optimization Own key elements of the on-site experience, including: PDP structure and content hierarchy Product bundling and cross-sell presentation Checkout flow and friction reduction Identify and remove friction points across the funnel Execution with dComm & Dev Teams Work with dComm / development teams to: Implement site changes and experiments QA and validate updates before launch Ensure changes are executed correctly and perform as expected Performance Monitoring & Insights Monitor site and funnel performance daily Analyze test results and translate into actionable insights Identify root causes of performance shifts (positive or negative) Cross-Functional Collaboration Partner with: Growth Manager (ensure traffic quality aligns with conversion readiness) Innovation / Portfolio team (optimize how products and bundles show up) CX & CLV (align with lifecycle and subscription flows) Creator & Medical Credibility (ensure content supports conversion) Performance Tracking & Reporting Conversion rate (CVR) improvement Revenue per visit (RPV) growth A/B test velocity and win rate Funnel drop-off reduction Checkout completion rate What Success Looks Like Sustained improvement in CVR and revenue per visit Faster testing cycles with clear, actionable learnings Reduced friction across the funnel Strong alignment between demand quality and site experience Continuous optimization culture embedded in DTC