Conversion and Growth Lead
Description:
• Analyze data from GA, GSC, syndication platforms and other sources to identify growth opportunities and take action
• Own and evolve our A/B testing roadmap, from idea to rollout to analysis
• Write conversion-focused copy (CTAs, headlines, landing pages) that aligns with our editorial voice
• Identify and scale high-impact revenue drivers across the site
• Identify and execute on new site functionality or improvements to existing functionality that supports target KPI growth
• Improve performance outcomes of content syndicated to external partners
• Expand and optimize Motley Fool Money affiliate product pitches on our flagship investing site, Fool.com
• Communicate key findings to stakeholders across the team
Requirements:
• 5+ years of experience driving performance growth for a digital property
• Strong grasp of funnel optimization strategies across multiple channels including paid media, SEO, email, and editorial platforms like Google Discover
• Proven track record of implementing A/B tests that delivered measurable results
• Hands-on experience with CRO tools such as VWO, Convert, or Optimizely
• Fluency in Google Analytics and/or other web analytics platforms
• Sharp writing instincts, especially for conversion copy – headlines, CTAs, and high-traffic landing pages
• Familiarity with AI-assisted tools for content generation, audience research, or A/B testing workflows (e.g. ChatGPT)
• Bonus points for: Solid working knowledge of credit cards – beyond just using them. You understand how rewards programs, balance transfers, intro APRs, and issuer policies actually work (and maybe you’ve even helped friends pick the right card).
Benefits:
• By applying on this site, you acknowledge that The Motley Fool will be collecting the personal data you provide for our recruiting purposes. Please see our Applicant Privacy Notice for additional information about how we process, transfer, and store your data, including where that data is stored, and about any additional privacy rights you may have based on your jurisdiction.
Apply Now
Apply Now
• Analyze data from GA, GSC, syndication platforms and other sources to identify growth opportunities and take action
• Own and evolve our A/B testing roadmap, from idea to rollout to analysis
• Write conversion-focused copy (CTAs, headlines, landing pages) that aligns with our editorial voice
• Identify and scale high-impact revenue drivers across the site
• Identify and execute on new site functionality or improvements to existing functionality that supports target KPI growth
• Improve performance outcomes of content syndicated to external partners
• Expand and optimize Motley Fool Money affiliate product pitches on our flagship investing site, Fool.com
• Communicate key findings to stakeholders across the team
Requirements:
• 5+ years of experience driving performance growth for a digital property
• Strong grasp of funnel optimization strategies across multiple channels including paid media, SEO, email, and editorial platforms like Google Discover
• Proven track record of implementing A/B tests that delivered measurable results
• Hands-on experience with CRO tools such as VWO, Convert, or Optimizely
• Fluency in Google Analytics and/or other web analytics platforms
• Sharp writing instincts, especially for conversion copy – headlines, CTAs, and high-traffic landing pages
• Familiarity with AI-assisted tools for content generation, audience research, or A/B testing workflows (e.g. ChatGPT)
• Bonus points for: Solid working knowledge of credit cards – beyond just using them. You understand how rewards programs, balance transfers, intro APRs, and issuer policies actually work (and maybe you’ve even helped friends pick the right card).
Benefits:
• By applying on this site, you acknowledge that The Motley Fool will be collecting the personal data you provide for our recruiting purposes. Please see our Applicant Privacy Notice for additional information about how we process, transfer, and store your data, including where that data is stored, and about any additional privacy rights you may have based on your jurisdiction.
Apply Now
Apply Now