Content Creator (YouTube + Social, Automotive)

Overview We are not looking for a traditional videographer. We are looking for someone who understands how content performs on YouTube, Instagram, and TikTok—and can produce it consistently. This role is about documenting real automotive work (repairs, paint, builds, customer deliveries) and turning it into high-performing content. If you don’t actively think about hooks, retention, pacing, and thumbnails, this is not a fit. What You’ll Do • Capture real shop content (repairs, transformations, behind-the-scenes) • Edit for: • YouTube (long-form storytelling) • Instagram / TikTok (short-form, high-retention clips) • Structure content for performance (hooks, pacing, engagement) • Add captions, overlays, and light motion graphics • Identify content opportunities in real time (not just wait for direction) • Deliver consistently and quickly What We Actually Care About • Retention (not cinematic shots) • Speed of output • Platform-native editing (not generic edits) • Understanding of: • hooks (first 3–5 seconds) • watch time • pacing • story structure A perfectly edited video that no one watches is a failure. AI Requirement (Non-Negotiable) You are expected to use AI tools in your workflow, including: • Auto-editing / clipping tools • Captioning and transcription • Audio enhancement • Content ideation support If your workflow is fully manual, you will fall behind. YouTube Ownership Opportunity We are building a YouTube channel as a core growth asset. • Opportunity to take ownership of long-form content • Performance-based incentives tied to growth (views, subscribers) • Potential participation in monetization (ads, sponsorships) • Increased creative control as performance is proven This is an opportunity to help build—and benefit from—a real media platform. Requirements • Strong proficiency in Adobe Premiere Pro (required) • Experience editing for YouTube, Instagram, or TikTok • Solid understanding of filming in real-world environments (not studio-only) • Ability to move fast and produce consistently Automotive interest is a plus, not required. Required to Apply (Non-Negotiable) Include links to: • 3 short-form videos you’ve edited • 1 long-form video (if available) Submissions without work samples will not be considered. Application Step Shortlisted candidates will be asked to: • Edit a 30–60 second clip from raw footage • Optimize it for social performance (hook, pacing, captions) Fit Not a fit for: • Slow, perfection-first editors • Traditional videographers focused only on visuals • Anyone resistant to new tools or workflows Strong fit for someone who: • Executes quickly • Understands modern content • Uses AI effectively • Thinks in performance, not just production Pay: $26.80 - $32.27 per hour Benefits: • Flexible schedule Work Location: In person