Consumer Messaging Performance Lead
Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Consumer Messaging Program team is responsible for Netflix-initiated messaging (email, push-notifications, in-app notifications). This includes end-to-end consumer-facing messaging strategy, messaging creation and performance. As a Messaging Performance expert, you will be responsible for the campaign reporting and analysis within the promotion and lifecycle portfolio.
You will:
• Develop the messaging analytics roadmap based off the strategic campaign roadmap
• Manage and define test strategies for messaging campaigns
• Deeply comprehend the impact of team priorities on business outcomes
• Propose new tactics, initiatives or optimization to consider based on historical results
Qualifications
• 10+ years of experience in analytics - ideally from an enterprise tech company within CRM, product, and/or merchandising
• Highly proficient in establishing patterns and insights from complex data
• Analytical thinker with strong communication and organizational skills
• Thorough understanding of messaging channel metrics and standard messaging KPIs
• Strong cross-functional partner; able to accurately represent the business/strategy with product, engineering, and data science partners
• Highly motivated self-starter with the ability to work independently amid ambiguity
• Strong, collaborative teammate who can build positive and productive relationships
• Communicates effectively verbally and in writing
• Great presentation skills and can explain complex concepts in easy-to-understand ways
• Bachelor's degree required; Master's degree preferred
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000-$370,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.
See more detail about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Job is open for no less than 7 days and will be removed when the position is filled.
Apply Now
The Consumer Messaging Program team is responsible for Netflix-initiated messaging (email, push-notifications, in-app notifications). This includes end-to-end consumer-facing messaging strategy, messaging creation and performance. As a Messaging Performance expert, you will be responsible for the campaign reporting and analysis within the promotion and lifecycle portfolio.
You will:
• Develop the messaging analytics roadmap based off the strategic campaign roadmap
• Manage and define test strategies for messaging campaigns
• Deeply comprehend the impact of team priorities on business outcomes
• Propose new tactics, initiatives or optimization to consider based on historical results
Qualifications
• 10+ years of experience in analytics - ideally from an enterprise tech company within CRM, product, and/or merchandising
• Highly proficient in establishing patterns and insights from complex data
• Analytical thinker with strong communication and organizational skills
• Thorough understanding of messaging channel metrics and standard messaging KPIs
• Strong cross-functional partner; able to accurately represent the business/strategy with product, engineering, and data science partners
• Highly motivated self-starter with the ability to work independently amid ambiguity
• Strong, collaborative teammate who can build positive and productive relationships
• Communicates effectively verbally and in writing
• Great presentation skills and can explain complex concepts in easy-to-understand ways
• Bachelor's degree required; Master's degree preferred
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000-$370,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.
See more detail about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Job is open for no less than 7 days and will be removed when the position is filled.
Apply Now