Chief Marketing Officer – SVP of Marketing
Job Description:
• Lead the development and rollout of the company narrative, product positioning, PR messaging, and GTM strategy for the healthcare market
• Build and execute marketing strategies and campaigns that expand awareness, generate qualified funnel growth, and support customer acquisition and retention in a cost‑effective manner
• Oversee product marketing, including segmentation, buyer insights, competitive intelligence, and sales enablement
• Lead account-based marketing strategies that support adoption, loyalty, referenceability, and expansion
• Direct all demand generation programs, including SEM, SEO, ABM, and paid media, with clear ROI, CAC efficiency, and qualified funnel contribution targets
• Own the company’s events and trade show strategy, ensuring consistent messaging, strong presence, and measurable and cost‑responsible pipeline impact
• Improve messaging, content, and campaign performance through ongoing analysis and insights sharing across the organization
• Leverage owned and third‑party channels to broaden reach and strengthen brand authority at efficient cost
• Manage and develop a high‑performing marketing team that delivers creativity, operational excellence, and measurable results
Requirements:
• Bachelor’s degree in marketing, business, technology, or a related field
• Ten or more years of experience in healthcare or technology with clear growth in responsibility and scope
• Strong familiarity with Health Catalyst products, customers, and market dynamics
• Proven ability to shape a clear and compelling narrative that connects product capabilities to buyer needs and industry pain points
• Strong background in product marketing and demand generation, with the ability to translate market insights into effective campaigns and qualified funnel growth
• Demonstrated success partnering with Product and Sales to align messaging, drive adoption, and ensure readiness for market rollout
• Experience management or contributing to events and trade shows that drive meaningful awareness and pipeline impact
Benefits:
• Flexible PTO
• Professional development stipend
• Meaningful opportunities for career growth and development
Apply tot his job
Apply To this Job
• Lead the development and rollout of the company narrative, product positioning, PR messaging, and GTM strategy for the healthcare market
• Build and execute marketing strategies and campaigns that expand awareness, generate qualified funnel growth, and support customer acquisition and retention in a cost‑effective manner
• Oversee product marketing, including segmentation, buyer insights, competitive intelligence, and sales enablement
• Lead account-based marketing strategies that support adoption, loyalty, referenceability, and expansion
• Direct all demand generation programs, including SEM, SEO, ABM, and paid media, with clear ROI, CAC efficiency, and qualified funnel contribution targets
• Own the company’s events and trade show strategy, ensuring consistent messaging, strong presence, and measurable and cost‑responsible pipeline impact
• Improve messaging, content, and campaign performance through ongoing analysis and insights sharing across the organization
• Leverage owned and third‑party channels to broaden reach and strengthen brand authority at efficient cost
• Manage and develop a high‑performing marketing team that delivers creativity, operational excellence, and measurable results
Requirements:
• Bachelor’s degree in marketing, business, technology, or a related field
• Ten or more years of experience in healthcare or technology with clear growth in responsibility and scope
• Strong familiarity with Health Catalyst products, customers, and market dynamics
• Proven ability to shape a clear and compelling narrative that connects product capabilities to buyer needs and industry pain points
• Strong background in product marketing and demand generation, with the ability to translate market insights into effective campaigns and qualified funnel growth
• Demonstrated success partnering with Product and Sales to align messaging, drive adoption, and ensure readiness for market rollout
• Experience management or contributing to events and trade shows that drive meaningful awareness and pipeline impact
Benefits:
• Flexible PTO
• Professional development stipend
• Meaningful opportunities for career growth and development
Apply tot his job
Apply To this Job