Channel Marketing Manager | Power Tools
About the position
Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We focus on hand-held portable power tools, stationary bench tools, laser and electronic equipment and outdoor power equipment. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.
Job Summary:
The Channel Marketing Manager | SKIL, is responsible for driving profitable share growth across the served markets by managing the development of the channel penetration and harmonization strategies. This includes developing marketing, sales, and merchandising strategies within and across channels which deliver top line sales targets and bottom-line profit with efficient utilization of working capital.
Brand Responsibility: SKIL
Channel Responsibility: Strategic Retail & Online Partners, Select Professional & Industrial Distributors, Key Regional Strategic Customers, & New Channel Opportunities
Responsibilities
• Long term strategic planning leadership.
• Lead development and execution of cross-functional business plan & key objectives.
• Lead brand strategy and positioning within assigned customers and channels.
• Risk and opportunity planning and support.
• Identification and understanding of key channel partner objectives, behaviors and strategies.
• Lead customer line review, business review, seasonal review strategies and development.
• Support National & Customer specific promotional planning, sales lift analysis and profitability expectations for dedicated channels and customers
• Develop and execute a comprehensive new product commercialization plan for key strategic customers in collaboration with brand, sales, product and the customer.
• Lead strategy development and execution of channel specific new product launch materials, assets and programs.
• Lead and develop fully integrated co-marketing campaign planning and execution with customers and key channel partners.
• Lead strategy, development and execution of compelling customer or channel specific sales & POP materials across all mediums.
• Support budget management of customer and/or channel specific co-marketing & channel marketing budgets and activities
Requirements
• Thinks strategically
• Strong analytical competency
• Channel and customer experience
• Demonstrates financial understanding and P&L acumen
• Continually expands industry expertise
• Learn about new channels, products and industries
• Builds alliances and works effectively with cross-functional teams
• Communicates efficiently and effectively
• A bachelor's degree in business or equivalent and 5 years of proven success as a channel manager, account manager, or other related experience.
• Experience in building and successfully executing product pricing strategies within the retail environment
• Appreciates and thrives within an entrepreneurial environment
• Experience with sales performance metrics reporting and analytics
• Excellent communication skills
• Team management skills
• Strong analytical and organizational skills
• Fluency in key business measures – sales, gross margin, etc.
• Demonstrated ability to manage multiple projects
Nice-to-haves
• Salesforce experience a plus.
Benefits
• health
• dental
• vision
• short/long-term disability
• life insurance
• parental leave
• a generous 401(k) match
• an open PTO program
• a hybrid work environment
Apply Now
Apply Now
Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We focus on hand-held portable power tools, stationary bench tools, laser and electronic equipment and outdoor power equipment. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.
Job Summary:
The Channel Marketing Manager | SKIL, is responsible for driving profitable share growth across the served markets by managing the development of the channel penetration and harmonization strategies. This includes developing marketing, sales, and merchandising strategies within and across channels which deliver top line sales targets and bottom-line profit with efficient utilization of working capital.
Brand Responsibility: SKIL
Channel Responsibility: Strategic Retail & Online Partners, Select Professional & Industrial Distributors, Key Regional Strategic Customers, & New Channel Opportunities
Responsibilities
• Long term strategic planning leadership.
• Lead development and execution of cross-functional business plan & key objectives.
• Lead brand strategy and positioning within assigned customers and channels.
• Risk and opportunity planning and support.
• Identification and understanding of key channel partner objectives, behaviors and strategies.
• Lead customer line review, business review, seasonal review strategies and development.
• Support National & Customer specific promotional planning, sales lift analysis and profitability expectations for dedicated channels and customers
• Develop and execute a comprehensive new product commercialization plan for key strategic customers in collaboration with brand, sales, product and the customer.
• Lead strategy development and execution of channel specific new product launch materials, assets and programs.
• Lead and develop fully integrated co-marketing campaign planning and execution with customers and key channel partners.
• Lead strategy, development and execution of compelling customer or channel specific sales & POP materials across all mediums.
• Support budget management of customer and/or channel specific co-marketing & channel marketing budgets and activities
Requirements
• Thinks strategically
• Strong analytical competency
• Channel and customer experience
• Demonstrates financial understanding and P&L acumen
• Continually expands industry expertise
• Learn about new channels, products and industries
• Builds alliances and works effectively with cross-functional teams
• Communicates efficiently and effectively
• A bachelor's degree in business or equivalent and 5 years of proven success as a channel manager, account manager, or other related experience.
• Experience in building and successfully executing product pricing strategies within the retail environment
• Appreciates and thrives within an entrepreneurial environment
• Experience with sales performance metrics reporting and analytics
• Excellent communication skills
• Team management skills
• Strong analytical and organizational skills
• Fluency in key business measures – sales, gross margin, etc.
• Demonstrated ability to manage multiple projects
Nice-to-haves
• Salesforce experience a plus.
Benefits
• health
• dental
• vision
• short/long-term disability
• life insurance
• parental leave
• a generous 401(k) match
• an open PTO program
• a hybrid work environment
Apply Now
Apply Now