Business Systems Analyst - CRM (Salesforce)

Description***Fully Remote Position***Position Overview: We are seeking a business-facing CRM owner to manage and evolve our Salesforce platform. We have recently launched Salesforce Sales Cloud with strong adoption across our sales organization, and are entering the next phase of our CRM journey, including continued platform expansion and the upcoming implementation of Marketing Cloud. This role is critical in ensuring we build on early adoption success and continue to scale Salesforce into a core driver of sales performance, visibility, and growth. This role is responsible for ensuring Salesforce supports how our sales team actually sells — from daily execution to long-term strategy. You will work directly with field sales reps, sales leadership, and implementation partners to translate business needs into system improvements. This is a hybrid role combining system administration, business analysis, reporting, and user support. You will own the full lifecycle of the platform — from user support and data integrity to governance, enhancements, and performance tracking. While Salesforce is the current focus, this role will expand into ownership of broader sales and business systems over time.Key ResponsibilitiesCRM Ownership & AdministrationOwn day-to-day management of the CRM platform, including users, permissions, and configurationMaintain system integrity, usability, and performanceBuild and manage automation using tools such as Flow and system configurationEnsure consistent data structure, cleanliness, and governance across the platformSales Process & Business AlignmentAct as the primary interface between the sales team and the CRMDevelop a strong understanding of the sales process, customer structure, and workflowsTranslate sales needs into system enhancements and process improvementsEnsure CRM supports key sales motions such as pipeline management, quoting visibility, and account managementReporting, Data & InsightsBuild and maintain reports and dashboards used by sales reps and leadershipEnsure data is accurate, structured, and usable for decision-makingTrack and communicate key sales metrics and CRM ROI, ensuring the platform is delivering measurable impact to the businessSupport data analysis and reporting needs both inside and outside of the CRMGovernance & Development ManagementManage and prioritize a backlog of system enhancements and requestsEnforce governance over system changes to maintain consistency and scalabilityPartner with external implementation teams on system enhancementsParticipate in solution design, testing, and deployment of new capabilitiesUser Support & EnablementServe as the primary support resource for CRM usersTroubleshoot issues and guide users on best practicesMaintain clear documentation of system processes and standardsHelp reinforce adoption and effective system usage across the fieldRequirementsRequired2–4 years experience supporting an enterprise CRM system (Salesforce experience preferred but not required)Strong understanding of sales processes, pipeline management, and sales metricsExperience building reports and working with data to drive insightsComfortable working directly with sales teams and leadershipAbility to manage multiple responsibilities across support, data, and system improvementsStrong organizational and problem-solving skillsAbility to take direction and independently executePreferredSalesforce experience (admin or power user level)Experience in distribution, construction, or B2B sales environmentsExperience with CRM automation tools (e.g., Flow or similar)Experience working with external implementation or development partnersExposure to sales or marketing technology ecosystemsCareer PathThis role will begin with ownership of CRM administration and support but is expected to grow into broader responsibility across sales and business systems, with potential for future leadership.What Success Looks LikeWithin the first 6–12 months:Salesforce is consistently used by the field with strong adoptionSales reps can easily access and act on key information (quotes, customers, opportunities)Reporting is trusted and actively used by leadershipData is clean, structured, and supports decision-makingA clear backlog and roadmap of system improvements is established and progressingKey Traits for SuccessBusiness-minded with a strong interest in how sales teams operateComfortable working with data and translating it into insightsOrganized and able to manage multiple prioritiesStrong communicator across both field and leadership teamsAble to take ownership and operate independentlyFocused on improving systems, not just maintaining them

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