Business Insights Leader- Customer Quality
About the position Citizens' Consumer Deposits team is seeking a Business Insights Leader- Customer Quality with strong analytical skills, intellectual curiosity, and a passion for uncovering insights that drive strategic decision-making. This role will focus on evaluating the quality of acquired households and the effectiveness of acquisition strategies, channels, and tactics. You will play a key role in shaping acquisition strategy by sourcing data, building analyses, and delivering actionable insights that inform business decisions. Responsibilities • Analyze acquisition performance across various channels, products, and customer segments to assess household quality, profitability, and long-term value. • Evaluate customer engagement and deepening effectiveness post-acquisition to identify opportunities for improving retention, cross-sell, and overall customer value. • Develop insights that inform acquisition strategy, targeting, and optimization across digital, branch, referral, and third-party sources. • Source, clean, and structure data from multiple systems to support robust analysis and reporting. • Build predictive, diagnostic, and descriptive analytics to evaluate acquisition outcomes and identify improvement opportunities. • Partner with cross-functional teams (e.g., Product, Finance, Data, Customer Experience, Operations) to align insights with business priorities and influence strategic direction. • Design and execute test-and-learn initiatives to evaluate acquisition and engagement tactics and accelerate learning. • Create compelling visualizations and narratives that translate complex data into clear, actionable recommendations for stakeholders. • Communicate findings effectively to senior and executive audiences, tailoring messaging to drive clarity, alignment, and strategic action. • Maintain a strong understanding of retail banking product economics and customer behavior to contextualize findings. • Uphold data governance standards and ensure compliance with privacy and regulatory requirements. Requirements • Bachelor's degree in a quantitative field (e.g., Finance, Economics, Statistics, Analytics, Data Science, Math, Engineering); Master's or MBA preferred. • 5+ years of experience in business analysis or data analytics, preferably within banking or financial services. • Strong SQL skills and experience working with large datasets; Python proficiency preferred. • Familiarity with statistical modeling and machine learning techniques. • Demonstrated intellectual curiosity and thought leadership in solving ambiguous business problems. • Excellent communication skills, including the ability to present complex analyses and insights to executive-level stakeholders in a clear, concise, and compelling manner. • Experience building dashboards and reports using tools like Tableau, Power BI, or similar. • Ability to work independently in a fast-paced, agile environment with evolving priorities. Apply tot his job