Brand & Product Strategist
About the position Responsibilities • Serve as a marketing campaign manager, partnering with team members to deliver holistic marketing campaigns from strategy development through execution. • Collaborate with business stakeholders, marketing leaders, and cross-functional partners to identify opportunities that drive product adoption, engagement, retention, and referral behavior across paid, owned, and earned channels. • Support the development of campaign briefs and for a range of marketing campaigns and channels (email, push, in-app messaging, paid media, etc.). • Assist in executing the product marketing roadmap, including campaign testing and optimization. • Participate in marketing scrum teams, helping prioritize backlogs and align campaign execution with business unit goals. • Ensure marketing deliverables meet defined standards and acceptance criteria via Agile ways of working, coordinating with appropriate stakeholders. • Support business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals. • Maintain knowledge of the brand, products, services, and competitive trends to inform campaign strategy and execution. • Evaluate and report on campaign performance, test results, and data insights to stakeholders. • Deliver effective communications and presentations to departmental and executive management. • Collaborate with agency partners and internal teams to ensure integrated strategies and campaigns are executed and optimized. • Manage key stakeholder expectations and contribute to ad hoc initiatives as needed. Requirements • Experience leading brand, product, and/or marketing campaigns, including strategy, execution, and problem-solving. • Strong project management and client management skills, with experience working on cross-functional teams. • Ability to develop and execute go-to-market plans that drive business results. • Excellent organizational, planning, and time management skills; ability to multi-task and adapt quickly. • Strong analytical skills; able to synthesize results and present recommendations. • Working knowledge of marketing and financial industry trends, products, and services. • Proficiency with PCs and collaboration/product management tools. • Effective verbal, written, and interpersonal communication skills. • Bachelor’s Degree in Marketing, Strategy, Business, Finance, or related field, or equivalent experience. Nice-to-haves • Product Owner Certification or equivalent experience is a plus. • Familiarity with Navy Federal products, services, and organizational objectives is preferred but not required. • Familiarity with Marketing campaign development and management in a highly-regulated industry, including collaborating with compliance, fair lending, general counsel is preferred but not required Benefits • Comprehensive Medical, Dental, and Vision Insurance • Employer-Paid Life Insurance • Employer-Paid Short-Term and Long-Term Disability Insurance • 401(k) Plan with Immediate Vesting eligibility on the first of the month following start date • Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays • Educational Assistance Apply tot his job