Brand Development Manager (San Francisco / Bay Area)
The Brand Development Manager (BDM) is responsible for driving brand growth, distribution, and market execution across the San Francisco / Bay Area. This role is highly field-focused and requires a strong balance of sales execution, distributor partnership, and brand-building activity. The BDM will work closely with the State Manager and distributor partners to expand distribution, increase velocity, and build long-term brand presence in a highly competitive market. This position reports to the State Manager, California.
Core Responsibilities and Activities
Distributor & Market Management
- Build and maintain strong relationships with distributor partners to drive focus, accountability, and execution in market
- Conduct regular ride-withs and market work-withs alongside distributor teams
- Align on priorities, programming, and execution plans with State Manager guidance
Account Development & Sales Execution
- Identify, target, and secure new placements across on-premise and off-premise accounts
- Drive menu placements, features, displays, and promotional activity
- Maintain and grow key account relationships to increase velocity and visibility
Market Activation
- Execute strategic samplings, events, and activations that support account development and brand growth
- Identify high-impact local opportunities to increase trial and awareness
Performance & Reporting
- Track and report weekly activity, account progress, and market insights
- Utilize internal tools and reporting to provide visibility to State Manager and leadership
Brand Representation
- Serve as a brand ambassador in market, delivering education to trade, distributor partners, and consumers
- Support local content aligned with brand standards
Compliance & Operations
- Ensure all activities comply with company policies and state/local regulations
- Manage budget and expenses responsibly and in a timely manner
What Does Success Looks Like?
- Increased distribution and account penetration across the Bay Area
- Strong alignment and execution with distributor partners
- Growth in account velocity and repeat business
- Consistent pipeline of new placements and opportunities
- Clear, proactive communication with State Manager, RVP and broader team
What Does this Role Require?
- Dynamic, outgoing personality, and the courage to drive a new brand with the trade and consumers.
- Strong, competitive spirit, and a passion for building a new, national brand, and being part of a winning team that shares in its success.
- Frequent moving of product cases, event materials and barware, up to 50 pounds.
- Regular night and weekend activities typically outside of standard business hours.
The information listed above is not a comprehensive listing of all day-to-day activity. Similar activities to those listed above may be required from time to time.
Qualifications:
- 2–5+ years of experience in beverage alcohol, distributor sales, or related industry
- Experience working within the three-tier system (California experience strongly preferred)
- Proven ability to build relationships and drive results in a competitive market
- Self-starter with strong organizational and time management skills
- Ability to work flexible hours including nights and weekends
- Valid driver’s license and reliable transportation
Compensation & Benefits
The expected base salary range for this position will be determined based on experience, qualifications, and overall alignment with the role, with eligibility for performance-based incentives.
The position also includes a comprehensive benefits package including medical, dental, vision, 401(k), monthly auto allowance, and flexible paid time off.
This is a remote position.
Apply Now