B2B Landing Page Manager
About the Company Bridge Partners is the leading growth consultancy for the tech and cloud industry. We help our customers grow through highly effective marketing, sales, and partner programs. We're advancing bold commitments to sustainability, accessibility, and inclusion for our customers and for our firm. We're trusted advisors to the world's most innovative companies, and we successfully lead and execute the most impactful transformations. At Bridge Partners, our purpose is to create opportunity and impact for our customers, our peers, and the communities where we work and play. We've built a truly modern workplace here at Bridge Partners: we are 100% remote, our work is meaningful, and our environment is flexible. We're authentic, inclusive, collaborative, and results oriented. Learn how the real you can make a real impact today at www.bridge.partners/careers. We are #BridgePartnersProud. Your role as the B2B Landing Page Manager The B2B Landing Page Manager will be responsible for planning and implementing digital campaigns on landing page experiences, developing web strategies, and creating engaging content that aligns with product positioning and resonates with the target audience. This role is remote and can be located in any US state, except for Hawaii. How you'll contribute • From a media briefing, understand the digital implementation required to achieve goal of campaign. • Create a channel operating model. Develop channel fiscal year forecast and goals. Translate business initiatives into a web strategy to include planning, design and deployment plan. • Work with business partners to deliver engaging and relevant experiences that align with the product positioning and messaging frameworks, resonate with the target audience, and fill the gaps to meet customer needs. • Use the existing brand guidelines and assets, and craft engaging storytelling using different methods and formats, such as organic landing experiences, paid landing experiences, etc., to build effective experiences that connect with potential customers and drive action. Your skills and approach • Deep experience in paid media landing pages, digital campaigns, and optimization. The ideal candidate will have a strong background in B2B web strategy, UX design, and brand storytelling, with a proven ability to use data to generate strategic insights. • Paid media landing page experience, including with a strong understanding in how paid media campaigns function. Possessing social media display and search media buying experience a plus. • Experience with web design (Adobe AEM a plus), digital campaigns, optimization, and experimentation. • Experience building B2B web strategies along with UX design and brand storytelling (assembling story). • Proven experience in understanding and using data to generate insights that lead to strategic initiatives. Adept at combining paid media data + website analytics to tell a cohesive story. Ability to manipulate large data sets to identify actionable insights. The salary range for this role is $95,000-$130,000/year. Actual salary will be determined based on relevant work experience, certifications, education, and geographic location of the hired candidate. The salary listed here is specific to this opening only. Employees working 20 hours or more per week are eligible for the following benefits: o Medical o Dental o Vision o Health Savings Account o Commuter Plan o Paid Basic Life/AD&D coverage o Voluntary Life/AD&D coverage All employees are eligible for: o 401k Matching o Employee Discount Programs o Employee Assistance Program o Training and Development o Bridge Partners Charitable Donation Matching Program At Bridge Partners we live by our values, which include authenticity. We actively seek out and hire employees from diverse backgrounds to add their authentic voice to our company; we succeed when we create space for people from every background, gender, race, age, religion, ability, and orientation. If you are looking for a place to grow and share your authentic voice, we strongly encourage you to apply for our open positions. We need you and have a space for you to thrive at Bridge Partners. Bridge Partners is an equal-opportunity employer. Due to the high volume of applications, we are not able to respond to every resume we receive. Thank you for your understanding. Apply tot his job