Associate Gaming Creator Growth Manager - TikTok LIVE

TikTok is the leading destination for short-form mobile video, and they are seeking an Associate Gaming Creator Growth Manager to support their gaming creator ecosystem. This role will involve planning and executing creator growth programs, collaborating across teams, and driving measurable creator impact. Responsibilities Apply and refine a tier-based segmentation model for creators by content type and growth stage Deliver appropriate growth tactics per tier (e.g., 1:1 guidance, group sessions, self-serve resources) Responsible for end-to-end execution of creator growth programs that cover cohort selection, onboarding, milestone tracking, and performance analysis Operationalize creator sprints, rewards systems, and incentive campaigns aligned to tier-based goals Collaborate with content and data teams to surface insights on creator performance, identify blockers, and highlight growth opportunities Translate performance trends into actionable recommendations that inform program strategy and execution Co-develop toolkits, guides, and training materials that help creators improve content output and monetization Ensure content is clear, modular, and scalable to reduce the need for manual support Assist in driving adoption of key TikTok LIVE features among creators Track usage, gather creator feedback, and help optimize rollouts with the Product and Ops teams Work closely with Campaign, Content, and Product teams to execute publisher-side campaigns, ensuring alignment across creator, content, and feature strategy Support creator participation by monitoring performance, growth impact, and campaign execution quality Help surface key learnings to inform future co-branded initiatives and activation models Monitor creator behavior, platform trends, and competitive benchmarks Contribute ideas and insights to improve growth playbooks and campaign strategy Skills 0-3 years of experience in creator strategy, content operations, or growth marketing Proven ability to execute programs and initiatives with measurable impact Strong analytical skills with comfort navigating dashboards and campaign metrics Experience working with creators, influencers, or publisher campaigns (gaming or livestreaming preferred) Collaborative mindset and ability to work cross-functionally with content, product, and data teams Clear communicator with strong project ownership Benefits Medical, dental, and vision insurance 401(k) savings plan with company match Paid parental leave Short-term and long-term disability coverage Life insurance Wellbeing benefits 10 paid holidays per year 10 paid sick days per year 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure) Company Overview TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance. It was founded in 2003, and is headquartered in Los Angeles, California, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship TikTok has a track record of offering H1B sponsorships, with 979 in 2025, 601 in 2024, 387 in 2023, 322 in 2022, 133 in 2021, 72 in 2020. Please note that this does not guarantee sponsorship for this specific role.