Associate, Digital Marketing

Cohen & Steers is a firm focused on digital marketing, and they are seeking a Digital Marketing Associate to support website marketing initiatives. This role involves executing, maintaining, and optimizing the firm's website while collaborating with various internal teams and external vendors.ResponsibilitiesSupport the execution of website marketing initiatives, updates, and campaignsAssist with day-to-day website management, including content publishing, page updates, and basic troubleshootingCoordinate with internal teams (Marketing, Creative, Product, IT, Legal/Compliance) to ensure timely and accurate website updatesWork within the CMS to maintain website content, navigation, and assetsHelp manage digital repositories, including documents, disclosures, and directories, ensuring accuracy and complianceAssist with coordinating external vendors and agencies related to website development or hostingSupport SEO, accessibility, content optimization, calls-to-action, and engagement initiativesConduct quality assurance (QA) testing to ensure website functionality, accuracy, and consistency across browsers and devicesMonitor website performance using analytics tools and dashboardsAssist with basic analysis to identify trends, issues, and opportunities for improvementSupport tagging and tracking efforts in collaboration with senior team membersAssist in the execution of integrated digital marketing and omnichannel campaignsSupport website-related aspects of email, automation, and CRM initiatives as neededWork to support website strategy for Cohen & Steers and help integrate online platforms with other digital assetsSkillsBachelor's degree in Marketing, Communications, Business, or a related field1–3 years of experience in digital marketing, website management, or a related role (internships included)Hands-on experience with a content management system (CMS); WordPress experience preferredBasic understanding of HTML/CSS a plusFamiliarity with Google Analytics (GA4) and/or Google Tag Manager preferredExposure to marketing automation platforms and CRM tools (e.g., Salesforce) a plusExperience working with digital assets, documents, and content librariesStrong attention to detail and organizational skillsAbility to manage multiple tasks and deadlines in a fast-paced environmentStrong written and verbal communication skillsCollaborative, proactive, and eager to learn with a problem-solving mindsetDemonstrates inclusive behaviors in support of a culture that values diverse perspectivesIs able to abide by the firm's hybrid work arrangement policy in New York City office (4 days in-office/1 day remote)WordPress experience preferredFamiliarity with Google Analytics (GA4) and/or Google Tag Manager preferredExposure to marketing automation platforms and CRM tools (e.g., Salesforce) a plusExperience in Financial Services a plus, but not requiredCompany OverviewCohen & Steers is a global investment manager specializing in liquid real assets, including real estate securities, listed infrastructure, and natural resource equities, as well as preferred securities and other income solutions. It was founded in 1986, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.cohenandsteers.com/.



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