Associate Brand Manager-Innovation (New York, NY, US)
About the position The Associate Brand Manager is responsible for supporting development of new products that drive growth for Tom's. Reporting into the Sr. Brand Manager of Innovation, this role fully owns innovation development for Tom's Kid's Oral Care, Tom's Mouthwash and Toothbrush. Key areas of responsibility to deliver those outcomes include uncovering and addressing people-centric needs, identifying relevant trends in ingredients, formulations and sustainable packaging, and collaborating with cross-functional partners to develop new items from concept to production. Responsibilities • Support development of Tom's innovation pipeline, primarily on Oral Care, from concept to execution. • Understand the market: track competitive and analogous category innovation trends, natural technologies, natural ingredients and packaging/formats. • Deeply understand our consumer: develop a deep understanding of our consumer and their evolving needs/perceptions/experience of oral care products. • Dream and create: Develop and test concepts that people will love. • Collaborate with cross-functional partners including R&D, legal, regulatory, design, packaging and supply chain to assess feasibility. • Project management: turn winning concepts into products on shelves and in people's homes. • Get Financial: In partnership with supply chain, category management and finance teams, set pricing strategy and develop financial assessments of new products. • Support core product optimization as required if it involves new formulation or packaging. Requirements • Bachelor's Degree required. MBA preferred. • 6+ years professional marketing experience in consumer packaged goods (CPG or FMCG) with a focus on innovation, or 4+ years with an MBA. • Strong project management skills, with the ability to coordinate with diverse stakeholders effectively. • Strong data analysis and interpretation skills. Nice-to-haves • Strong written, verbal and applied storytelling communication skills. • Ability to embrace change; willingness to be flexible. • Highly collaborative and comfortable with working with cross-functional teams and various levels of management. Benefits • Comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage. • Participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. • Minimum of 15 vacation/PTO days and 13 paid holidays. • Paid sick leave adjusted based on role and location. Apply tot his job