Analyst, Marketing Science
Annalect is the Data & Technology arm of Omnicom Media Group. As an Analyst on the Marketing Science team, you will process and model vast datasets into actionable insights while collaborating with other analysts and client teams to communicate findings and build strategies.ResponsibilitiesTranslating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resourcesDeveloping and executing attribution and measurement projectsEnsuring timely follow through on all scheduled and ad hoc deliverablesWith the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of qualityDevelopment of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay personUnderstanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goalsEvaluating data and research/analytics vendors for client needs or as they approach clientsSkillsBachelor's degree in statistics, mathematics, computer science, economics, engineering, information management, social sciences, or business/marketing related fields1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projectsBasic understanding of RShiny or Dash (Python/R)Basic understanding web application frameworks (CSS/HTML/JavaScript)Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)Understanding of marketing mix modeling/econometric analysisFamiliarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics)Masters preferredBenefitsHealth insuranceVision insuranceDental insurance401(k)Healthcare Flexible Spending AccountDependent Care Flexible Spending AccountVacation daysSick daysPersonal daysPaid parental leavePaid medical leaveSTD/LTD insurance benefitsCompany OverviewAnnalect is a company that creates and maintains enterprise marketing solutions for companies. It was founded in 2010, and is headquartered in New York, New York, USA, with a workforce of 5001-10000 employees. Its website is http://www.annalect.com.
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