Amazon & Paid Media Manager (Fractional) – DTC Launch (US & UK Market)
Job Overview
We are a performance-driven digital marketing agency supporting the US launch of an innovative consumer wellness device sold primarily through Amazon. We are looking for a hands-on Amazon & Paid Media Manager who can execute, monitor, and optimize daily while also owning Amazon storefront, listing performance, and organic ranking strategy.
This is a fractional, execution-focused role with clear accountability for speed, communication, and performance.
Scope of Work
Amazon Ownership (Primary)
• Optimize Amazon listings (titles, bullets, keywords, A+ content alignment)
• Manage and improve Amazon Storefront structure and content
• Own keyword research and ranking strategy (paid → organic alignment)
• Monitor and improve CVR, ACOS, TACOS, and blended CAC
• Coordinate review velocity strategy (within Amazon TOS)
• Analyze search term reports and translate into optimization actions
• Ensure PDP content aligns with off-Amazon messaging and creative
Amazon Ads (Execution)
• Launch and manage Sponsored Products and Sponsored Brands campaigns
• Daily bid, budget, and search term optimization
• Negative keyword management and query harvesting
• Performance reporting with clear insights and actions
Paid Media Support (Amazon-focused - Paid Social + PPC experience ideal)
• Build and optimize traffic campaigns that drive to Amazon
• Monitor pacing, CTR, CPC, and CPA performance daily
• Rapid iteration based on creative and audience performance
• Align paid media learnings with Amazon conversion insights
Communication & Operating Expectations
• Daily monitoring of live campaigns (weekdays)
• Same-day response time to Slack/messages during working hours
• Weekly performance summary with actions, not just data
• Proactive flagging of issues (pacing, CVR drops, ACOS spikes)
• Ability to work within an agency environment and follow structured reporting
Required Experience
• 4+ years managing Amazon Ads for physical consumer products
• Proven track record improving ACOS, TACOS, and CVR
• Experience with Amazon keyword ranking and organic lift strategies
• Hands-on campaign execution (not strategy-only)
• Experience aligning off-Amazon traffic with Amazon conversion
Nice to Have
• Experience with DTC product launches on Amazon
• Experience with wellness, consumer electronics, or premium-priced products ($150+)
• Understanding of Meta or TikTok traffic-to-Amazon strategies
Deliverables & Success Metrics
• ACOS within target range (25–45% during launch phase)
• CVR improvement through listing and keyword optimization
• Clear search term → ranking → sales progression
• Weekly reporting with actionable optimization roadmap
Apply tot his job
Apply To this Job
We are a performance-driven digital marketing agency supporting the US launch of an innovative consumer wellness device sold primarily through Amazon. We are looking for a hands-on Amazon & Paid Media Manager who can execute, monitor, and optimize daily while also owning Amazon storefront, listing performance, and organic ranking strategy.
This is a fractional, execution-focused role with clear accountability for speed, communication, and performance.
Scope of Work
Amazon Ownership (Primary)
• Optimize Amazon listings (titles, bullets, keywords, A+ content alignment)
• Manage and improve Amazon Storefront structure and content
• Own keyword research and ranking strategy (paid → organic alignment)
• Monitor and improve CVR, ACOS, TACOS, and blended CAC
• Coordinate review velocity strategy (within Amazon TOS)
• Analyze search term reports and translate into optimization actions
• Ensure PDP content aligns with off-Amazon messaging and creative
Amazon Ads (Execution)
• Launch and manage Sponsored Products and Sponsored Brands campaigns
• Daily bid, budget, and search term optimization
• Negative keyword management and query harvesting
• Performance reporting with clear insights and actions
Paid Media Support (Amazon-focused - Paid Social + PPC experience ideal)
• Build and optimize traffic campaigns that drive to Amazon
• Monitor pacing, CTR, CPC, and CPA performance daily
• Rapid iteration based on creative and audience performance
• Align paid media learnings with Amazon conversion insights
Communication & Operating Expectations
• Daily monitoring of live campaigns (weekdays)
• Same-day response time to Slack/messages during working hours
• Weekly performance summary with actions, not just data
• Proactive flagging of issues (pacing, CVR drops, ACOS spikes)
• Ability to work within an agency environment and follow structured reporting
Required Experience
• 4+ years managing Amazon Ads for physical consumer products
• Proven track record improving ACOS, TACOS, and CVR
• Experience with Amazon keyword ranking and organic lift strategies
• Hands-on campaign execution (not strategy-only)
• Experience aligning off-Amazon traffic with Amazon conversion
Nice to Have
• Experience with DTC product launches on Amazon
• Experience with wellness, consumer electronics, or premium-priced products ($150+)
• Understanding of Meta or TikTok traffic-to-Amazon strategies
Deliverables & Success Metrics
• ACOS within target range (25–45% during launch phase)
• CVR improvement through listing and keyword optimization
• Clear search term → ranking → sales progression
• Weekly reporting with actionable optimization roadmap
Apply tot his job
Apply To this Job