Amazon Ads Specialist

About the Role Our client, a rapidly growing eCommerce-focused business based in Cardiff, is looking for an experienced Amazon Ads Specialist to join their performance marketing team. This is a fantastic opportunity for someone with a deep understanding of Amazon's advertising ecosystem who can take ownership of PPC strategy, optimisation, and reporting to drive measurable growth. Key Responsibilities Plan, execute, and optimise Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display. Conduct detailed keyword research, competitor analysis, and bid optimisation to maximise ROAS and improve visibility. Monitor daily campaign performance and identify opportunities to scale or refine activity. Work closely with eCommerce, content, and product teams to support listings, A content, and overall marketplace strategy. Analyse sales and advertising data, producing insightful reports and recommendations for continuous improvement. Test new ad types, targeting strategies, and promotional tactics to stay ahead of competition. Manage budgets effectively and deliver consistent performance against KPIs. About You Proven experience managing Amazon Ads campaigns (brand or agency side). Strong understanding of Seller Central / Vendor Central, marketplace trends, and PPC optimisation best practices. Confident with data analysis, including ability to interpret reports and draw actionable insights. Highly organised, proactive, and results-driven. Experience with Amazon DSP (desirable but not essential). Comfortable working in a fast-paced environment with multiple product lines. What's on Offer Competitive salary and performance-related incentives. Hybrid working from a modern Cardiff office. Opportunity to shape the Amazon strategy for a growing and ambitious business. Supportive team culture with ongoing training and development.