Agile Scrum Master (Email And SMS Platform)
Job Description Roles and Responsibilities • Digital Marketing/Martech PdM with Campaign Management/ESP platform selection, architecture, and implementation. • Provide Strategic guidance in defining and building enterprise-wide modern Campaign Management technology architecture and roadmap AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign. • Implementation phase once the client announces the chosen Email & SMS platform. • Leverage industry experience, learning,s and best practices to inform the strategy. • Partner with client stakeholders to ensure dependent strategies to the enterprise-wide MarTech strategy are understood and aligned to ensure maximal business impact. • Design data-driven journey orchestration strategies and campaigns. • Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, impact) that result in marketing efficiency and effectiveness across the enterprise. • Be a platform expert in at least 2+ ESP technology platform stacks. • Previous experience in running an RFP for selecting the Campaign Management platform. • Have an in-depth understanding of the integrations needed to implement the Campaign Management platform for a D2C organization. Required Qualifications • 10+ years in Digital Marketing, Martech, Campaign Management, or related Product Management roles. • Proven experience managing RFP processes for Campaign Management or ESP/SMS platforms. • Hands-on experience selecting, implementing, or managing major ESPs (e.g., Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Klaviyo, Acoustic, etc.). • Strong understanding of data architecture, real-time personalization, and customer journey orchestration. • Experience working with D2C businesses and multiple Martech integrations. • Excellent communication skills with the ability to align diverse stakeholders and simplify complex Martech concepts. Apply tot his job