Agile Scrum Master (Email And SMS Platform)
Roles and Responsibilities
Digital Marketing/Martech PdM with Campaign Management/ESP platform selection, architecture, and implementation.
Provide Strategic guidance in defining and building enterprise-wide modern Campaign Management technology architecture and roadmap AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign.
Implementation phase once the client announces the chosen Email & SMS platform.
Leverage industry experience, learning,s and best practices to inform the strategy.
Partner with client stakeholders to ensure dependent strategies to the enterprise-wide MarTech strategy are understood and aligned to ensure maximal business impact.
Design data-driven journey orchestration strategies and campaigns.
Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, impact) that result in marketing efficiency and effectiveness across the enterprise.
Be a platform expert in at least 2+ ESP technology platform stacks.
Previous experience in running an RFP for selecting the Campaign Management platform.
Have an in-depth understanding of the integrations needed to implement the Campaign Management platform for a D2C organization.
Required Qualifications
10+ years in Digital Marketing, Martech, Campaign Management, or related Product Management roles.
Proven experience managing RFP processes for Campaign Management or ESP/SMS platforms.
Hands-on experience selecting, implementing, or managing major ESPs (e.g., Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Klaviyo, Acoustic, etc.).
Strong understanding of data architecture, real-time personalization, and customer journey orchestration.
Experience working with D2C businesses and multiple Martech integrations.
Excellent communication skills with the ability to align diverse stakeholders and simplify complex Martech concepts.
Apply tot his job
Apply To this Job
Digital Marketing/Martech PdM with Campaign Management/ESP platform selection, architecture, and implementation.
Provide Strategic guidance in defining and building enterprise-wide modern Campaign Management technology architecture and roadmap AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign.
Implementation phase once the client announces the chosen Email & SMS platform.
Leverage industry experience, learning,s and best practices to inform the strategy.
Partner with client stakeholders to ensure dependent strategies to the enterprise-wide MarTech strategy are understood and aligned to ensure maximal business impact.
Design data-driven journey orchestration strategies and campaigns.
Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, impact) that result in marketing efficiency and effectiveness across the enterprise.
Be a platform expert in at least 2+ ESP technology platform stacks.
Previous experience in running an RFP for selecting the Campaign Management platform.
Have an in-depth understanding of the integrations needed to implement the Campaign Management platform for a D2C organization.
Required Qualifications
10+ years in Digital Marketing, Martech, Campaign Management, or related Product Management roles.
Proven experience managing RFP processes for Campaign Management or ESP/SMS platforms.
Hands-on experience selecting, implementing, or managing major ESPs (e.g., Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Klaviyo, Acoustic, etc.).
Strong understanding of data architecture, real-time personalization, and customer journey orchestration.
Experience working with D2C businesses and multiple Martech integrations.
Excellent communication skills with the ability to align diverse stakeholders and simplify complex Martech concepts.
Apply tot his job
Apply To this Job