AEM Content Traffic / Website Content Manager Job at Robert Half in Atlanta

Job DescriptionJob DescriptionWe are looking for an experienced AEM Content Traffic / Website Content Manager to lead web strategy initiatives and oversee content creation for a defense software company. This is a long-term contract position, where you will drive the development of impactful web copy, manage cross-functional teams, and optimize website performance. If you have a passion for strategic thinking, content excellence, and delivering measurable results, we encourage you to apply. This is a fully remote role, however you must sit in EST to MT zones and be able to work EST hours. Responsibilities:• Develop and refine web copy for product and solution pages, campaign landing pages, and homepage messaging to ensure clarity, audience relevance, and conversion optimization.• Ensure all content aligns with the brand's voice and tone while meeting marketing and business objectives.• Lead the execution of the web marketing roadmap by coordinating with cross-functional teams, including product marketing, content marketing, demand generation, compliance, and web development.• Prioritize and manage incoming content and web requests based on impact, resourcing, and alignment with team goals.• Provide guidance and daily support to team members, including UX designers, strategists, and production managers, to ensure seamless project execution.• Facilitate regular meetings with development and UX teams to refine plans, address challenges, and communicate new business priorities.• Monitor website analytics using Adobe Analytics to identify opportunities for UX and content optimization.• Create monthly performance reports and collaborate with demand generation teams to improve the pipeline from high-intent pages.• Drive continuous improvements in website performance and user experience through data-driven decision-making.• Proven experience in web content management, copywriting, and strategy, particularly in a B2B SaaS environment.• Strong ability to manage cross-functional teams and oversee multiple workstreams simultaneously.• Hands-on experience with Adobe Experience Manager (AEM) and Adobe Analytics.• Familiarity with SEO principles, UX best practices, and data-driven content optimization.• Exceptional written and verbal communication skills with a focus on creating audience-relevant, benefit-driven content.• Demonstrated ability to apply strategic thinking while maintaining attention to detail.• Experience leading web projects from concept to completion, ensuring alignment across departments.• Ability to analyze website performance metrics and implement improvements based on insights.

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