Account-Based Marketing Program Manager

About Zscaler Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You’ll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world’s cloud security leader and our customers worldwide. We're looking for an experienced ABM (Account-Based Marketing) Program Manager to join our integrated marketing team. Reporting to the Director, Integrated Marketing, APJ, you'll be responsible for: Planning and executing ABM campaigns across key accounts using multiple channels. Collaborating with sales, product marketing, and demand generation teams to craft tailored account journeys targeting the relevant buying centers. Creating segments of accounts and relevant contacts/personas using intent, firmographic, and engagement data for precise targeting. Managing the creation of personalized content such as emails, ads, landing pages, and direct mail to engage target accounts. Running campaigns across various channels—including digital, social, events, and offline—to influence accounts at every stage of their journey. What We're Looking for (Minimum Qualifications) A minimum of 5+ years of experience in field marketing, campaign management and people leadership skills in b2b tech companies across APJ Knowledge of digital marketing and channels (ABM and related tools, web, social, SEM, display, content syndication, retargeting, webinar, email, mobile, community) including marketing automation capabilities Experience in extensive interaction with sales and field marketing teams, working cross-functionally in a diverse APJ environment What Will Make You Stand Out (Preferred Qualifications) Some experience running account-based marketing highly preferred Experience in establishing a shared service environment - either in-house or through an agency. #LI-Hybrid #LI-LK2 At Zscaler, we believe that diversity drives innovation, productivity, and success. We are looking for individuals from all backgrounds and identities to join our team and contribute to our mission to make doing business seamless and secure. We are guided by these principles as we create a representative and impactful team, and a culture where everyone belongs. For more information on our commitments to Diversity, Equity, Inclusion, and Belonging, visit the Corporate Responsibility page of our website. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: Various health plans Time off plans for vacation and sick time Parental leave options Retirement options Education reimbursement In-office perks, and more! By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status or any other characteristics protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link. Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

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