2026 Summer Internships Consumer Analytics
About the position
Hallmark's Marketing and Business Interns are typically business and marketing students with focus in business management, marketing, communications, marketing analytics, data analytics, public relations, or similar. As a Hallmark intern, you will work on impactful projects rooted in business need. You will use your business acumen and problem-solving skills to understand Hallmark's business priorities, the goal of your project(s), and to research, strategize, and develop a feasible solution(s) for your project(s) or the problem(s) at hand. In addition to your project work, you will have opportunities to expand your professional skill set, connect with corporate senior leadership, and engage in ongoing learning, development, and social activities with your fellow interns! We are seeking a Consumer Analytics Intern to focus on the development of dashboards to support performance reporting for Hallmark's various marketing and loyalty programs and initiatives. This will include cross-functional information gathering and discovery, dashboard wireframe design and development, data requirements gathering and documentation, collaboration with marketing and engineering, dashboard development (Tableau or Power BI), and a final presentation with insights generated for end-users.
Responsibilities
• Develop dashboards to support performance reporting for marketing and loyalty programs.
• Gather cross-functional information and conduct discovery.
• Design and develop dashboard wireframes.
• Gather and document data requirements.
• Collaborate with marketing and engineering teams.
• Develop dashboards using Tableau or Power BI.
• Present insights generated for end-users.
Requirements
• Currently pursuing a Bachelor's Degree with a major in Business or Marketing, Data Analytics, or Analytics.
• Graduation date of December 2026, May 2027, December 2027, or May 2028.
Nice-to-haves
• Pursuing major or minor coursework that focuses on data analytics, marketing analytics, or data science.
• Education, coursework, or experience utilizing Excel, Tableau, and/or PowerBI or other data visualization tools.
• Experience with Tableau either via coursework or prior working experience.
• Strong quantitative and analytical skills.
• Strong Microsoft Excel skills.
• Excellent communication skills (both verbal and written).
• Demonstrated creativity, innovation, and leadership skills.
• Demonstrated problem-solving ability.
• Ability to deal with ambiguity and capacity to think critically.
• Ability to draw conclusions from research and data and translate into clear, concise recommendations.
• Aptitude to think strategically.
Benefits
• Relocation and housing assistance for interns whose permanent address is outside of the KC metro area.
• Hybrid work flexibility between headquarters in Kansas City, MO, and summer residence.
Apply Now
Apply Now
Hallmark's Marketing and Business Interns are typically business and marketing students with focus in business management, marketing, communications, marketing analytics, data analytics, public relations, or similar. As a Hallmark intern, you will work on impactful projects rooted in business need. You will use your business acumen and problem-solving skills to understand Hallmark's business priorities, the goal of your project(s), and to research, strategize, and develop a feasible solution(s) for your project(s) or the problem(s) at hand. In addition to your project work, you will have opportunities to expand your professional skill set, connect with corporate senior leadership, and engage in ongoing learning, development, and social activities with your fellow interns! We are seeking a Consumer Analytics Intern to focus on the development of dashboards to support performance reporting for Hallmark's various marketing and loyalty programs and initiatives. This will include cross-functional information gathering and discovery, dashboard wireframe design and development, data requirements gathering and documentation, collaboration with marketing and engineering, dashboard development (Tableau or Power BI), and a final presentation with insights generated for end-users.
Responsibilities
• Develop dashboards to support performance reporting for marketing and loyalty programs.
• Gather cross-functional information and conduct discovery.
• Design and develop dashboard wireframes.
• Gather and document data requirements.
• Collaborate with marketing and engineering teams.
• Develop dashboards using Tableau or Power BI.
• Present insights generated for end-users.
Requirements
• Currently pursuing a Bachelor's Degree with a major in Business or Marketing, Data Analytics, or Analytics.
• Graduation date of December 2026, May 2027, December 2027, or May 2028.
Nice-to-haves
• Pursuing major or minor coursework that focuses on data analytics, marketing analytics, or data science.
• Education, coursework, or experience utilizing Excel, Tableau, and/or PowerBI or other data visualization tools.
• Experience with Tableau either via coursework or prior working experience.
• Strong quantitative and analytical skills.
• Strong Microsoft Excel skills.
• Excellent communication skills (both verbal and written).
• Demonstrated creativity, innovation, and leadership skills.
• Demonstrated problem-solving ability.
• Ability to deal with ambiguity and capacity to think critically.
• Ability to draw conclusions from research and data and translate into clear, concise recommendations.
• Aptitude to think strategically.
Benefits
• Relocation and housing assistance for interns whose permanent address is outside of the KC metro area.
• Hybrid work flexibility between headquarters in Kansas City, MO, and summer residence.
Apply Now
Apply Now