Wholesale Commercial Marketing Senior Lead

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.We’re seeking a highly analytical and strategic Wholesale Commercial Marketing Senior Lead to drive growth across WHOOP’s wholesale business. This cross-functional role will lead sales forecasting, investment planning, performance analysis, pricing and promotion strategy, and partner closely with Finance, Operations, Analytics, and the broader Marketing team. The ideal candidate is an exceptional problem solver, data translator, and operator who thrives in a dynamic, fast-paced environment.This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. RESPONSIBILITIES: Build and maintain monthly retailer-level sales forecasts in partnership with FinanceOwn reporting of weekly trading performance by region and retailerInform financial outlooks and shape the business narrative for internal and external stakeholdersCollaborate with Marketing to allocate and optimize advertising spend across wholesale campaignsDraft business cases and pitch decks for new growth initiativesLead the analytics roadmap, partnering with the Analytics team to optimize and automate reportingIntegrate Wholesale performance into Marketing Mix Modeling (MMM)Align with DTC on omnichannel promotional strategies to maximize sell-through efficientlyConduct margin analyses to support new product launches and retailersPartner with Finance on quarterly LTV/CAC modeling to assess efficiency and guide resource allocationMonitor Wholesale OKRs/KPIs, surface performance gaps, and recommend corrective actionsLiaise with Operations to ensure alignment on SLA performance and S&OP milestones QUALIFICATIONS: 7+ years of experience in finance, strategy, analytics, or a commercial functionProven ability to interpret complex data and translate it into actionable insightsExperience managing cross-functional projects and aligning multiple stakeholdersEntrepreneurial mindset with strong ownership and initiativeHigh proficiency in Excel/Google Sheets; familiarity with Sigma, Tableau, or SQL a plusEnthusiasm for integrating AI tools into workflows to drive smarter, faster decision-makingPassion for health, fitness, and performance Additional Information Interested in the role but don’t meet every qualification? We encourage you to apply! At WHOOP, we believe there’s more to a candidate than what’s on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we welcome all applicants.WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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