Web & UX Writing
This is NOT a writing job. We are looking for a UX / conversion specialist for blog structure.” Title Conversion / UX specialist needed for blog with strong Facebook traffic (800+ visitors/day) Job description We run a fast-growing blog about modern relationships (LAT – Living Apart Together). Our Facebook campaigns currently generate 800+ visitors per day, but the blog structure has not yet been optimized for engagement and conversions. We are looking for a practical UX / Conversion specialist who can analyze the site and help improve the structure so visitors read more articles and engage more. This is not a full redesign project. The blog is already live and working. We want someone who can quickly identify simple improvements with high impact. Tasks • Review current homepage structure • Identify the best entry article (landing article) • Suggest a simpler homepage layout • Improve internal linking between articles • Recommend placement of 2–3 subtle CTAs inside articles • Suggest a simple email capture strategy • Improve navigation so visitors read multiple articles Current setup Platform: WordPress Traffic source: • Facebook Ads (paid social) • some organic social traffic • Google Analytics 4 installed Average traffic: 800+ visitors/day Language note The blog content is in Dutch. However, Dutch language skills are NOT required. We mainly need help with: • page structure • user flow • engagement • conversion logic All communication with us can be done in English. What we are NOT looking for • agencies • expensive consultants • theoretical CRO reports We want practical recommendations that can be implemented quickly. Ideal candidate • experience with CRO / UX for blogs or content websites • understands traffic coming from Facebook or paid social • able to give clear and practical advice Project scope Initial audit + improvement plan for: • homepage • 2–3 key articles Estimated work: 10–20 hours To apply Please include: 2 examples of blogs or content sites you improved A short explanation of what you changed and why To make sure you read the full description, please start your proposal with the word “LAT”.