Web & Marketing Analyst (Remote)

RESPONSIBILITIES: Kforce has a client in Redmond, WA that is seeking a Web & Marketing Analyst to join their Web Experience team. The Web & Marketing Analyst will own a range of measurement, reporting, and investigation workflows. Core Responsibilities: • Evaluate the impact of web projects (cross-team initiatives)-both proactively and in response to stakeholder requests • Run and evaluate web experiments using tools like Ninetailed and internal frameworks • Use our behavioral analytics tool, FullStory, to assess the impact of web design on engagement and usability; Track user journeys and funnels • Use FullStory and PowerBI to answer ad-hoc questions about user behavior, funnel performance, and marketing program impact • Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends • Collaborate with product mangers and marketers to clarify vague or exploratory analytics questions and translate them into structured analyses • Execute page-level and flow-level investigations to identify issues or opportunities across purchase and conversion paths • Work with Marketing Operations to analyze sales funnels from web lead sources REQUIREMENTS: • 5-7+ years experience in web analytics and/or marketing analytics • Experience with Google Analytics (or similar web analytics platforms) for tracking, reporting, and interpreting user behavior and performance metrics • Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches • Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis • Experience supporting marketing teams, growth teams, or web teams in understanding performance • Proficiency in A/B testing methodologies-including experiment design, implementation, and results interpretation-with a strong understanding of statistical concepts such as power, significance, and confidence intervals • Strong communication skills, especially the ability to distill findings into clear, actionable recommendations • Comfort context-switching across multiple stakeholders and incoming requests • Ability to work independently and manage one's time The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP. Apply tot his job