VP – Performance Marketing Transformation and Strategy
Job Description: • Develop and implement long-term strategies for the service line to achieve business and organizational goals. • Serve as the strategic advisor and trusted partner to the EXL Industry Market units and Marketing Solutions leadership. • Monitor and analyze performance metrics, financial reports, and operational data to monitor profitable growth and identify improvement opportunities. • Align EXL Marketing Solutions capabilities to prevailing and emerging needs, leveraging EXL’s competitive advantages in data, AI and performance marketing analytics and execution. • Lead business transformation discussions, translating performance marketing challenges into data-driven, tech-enable solutions. • Redefine Marketing Solutions value propositions and refine marketing collateral to support sales and growth including capability presentations, infographics, sales solution sheets, white papers and business cases. • Partner with EXL Industry Marketing Units to implement appropriate sales awareness and outreach programs (i.e., social media, direct outreach, etc.). • Lead efforts to reestablish Marketing Solutions leadership position at industry conferences / events. • Communicate service line metrics, progress, and strategic plans for EXL leadership. • Lead and mentor teams by providing guidance on implementation. Requirements: • 10+ years combined experience in a big 4 consulting firm, performance marketing agency or marketing / data service provider serving Banking, Insurance and/or Life and Health industries. • Ability to bridge technology and business strategy, ideally with experience in cloud, MarTech platforms, marketing analytics, intelligent automation, or AI/ML. • Proven track record in building and growing strategic relationships and managing large transformation programs. • Strong communication, influencing, and stakeholder management skills, with a consultative selling approach. • Prior extensive experience presenting capabilities and business cases at clients and industry events. • Bachelor's degree in Analytics, Business, Marketing, Technology, or related field; MBA preferred. Benefits: • For more information on benefits and what we offer please visit us at __ Apply tot his job