VP – Performance Marketing Transformation and Strategy
Job Description:
• Develop and implement long-term strategies for the service line to achieve business and organizational goals.
• Serve as the strategic advisor and trusted partner to the EXL Industry Market units and Marketing Solutions leadership.
• Monitor and analyze performance metrics, financial reports, and operational data to monitor profitable growth and identify improvement opportunities.
• Align EXL Marketing Solutions capabilities to prevailing and emerging needs, leveraging EXL’s competitive advantages in data, AI and performance marketing analytics and execution.
• Lead business transformation discussions, translating performance marketing challenges into data-driven, tech-enable solutions.
• Redefine Marketing Solutions value propositions and refine marketing collateral to support sales and growth including capability presentations, infographics, sales solution sheets, white papers and business cases.
• Partner with EXL Industry Marketing Units to implement appropriate sales awareness and outreach programs (i.e., social media, direct outreach, etc.).
• Lead efforts to reestablish Marketing Solutions leadership position at industry conferences / events.
• Communicate service line metrics, progress, and strategic plans for EXL leadership.
• Lead and mentor teams by providing guidance on implementation.
Requirements:
• 10+ years combined experience in a big 4 consulting firm, performance marketing agency or marketing / data service provider serving Banking, Insurance and/or Life and Health industries.
• Ability to bridge technology and business strategy, ideally with experience in cloud, MarTech platforms, marketing analytics, intelligent automation, or AI/ML.
• Proven track record in building and growing strategic relationships and managing large transformation programs.
• Strong communication, influencing, and stakeholder management skills, with a consultative selling approach.
• Prior extensive experience presenting capabilities and business cases at clients and industry events.
• Bachelor's degree in Analytics, Business, Marketing, Technology, or related field; MBA preferred.
Benefits:
• For more information on benefits and what we offer please visit us at __https://www.exlservice.com/us-careers-and-benefits__
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• Develop and implement long-term strategies for the service line to achieve business and organizational goals.
• Serve as the strategic advisor and trusted partner to the EXL Industry Market units and Marketing Solutions leadership.
• Monitor and analyze performance metrics, financial reports, and operational data to monitor profitable growth and identify improvement opportunities.
• Align EXL Marketing Solutions capabilities to prevailing and emerging needs, leveraging EXL’s competitive advantages in data, AI and performance marketing analytics and execution.
• Lead business transformation discussions, translating performance marketing challenges into data-driven, tech-enable solutions.
• Redefine Marketing Solutions value propositions and refine marketing collateral to support sales and growth including capability presentations, infographics, sales solution sheets, white papers and business cases.
• Partner with EXL Industry Marketing Units to implement appropriate sales awareness and outreach programs (i.e., social media, direct outreach, etc.).
• Lead efforts to reestablish Marketing Solutions leadership position at industry conferences / events.
• Communicate service line metrics, progress, and strategic plans for EXL leadership.
• Lead and mentor teams by providing guidance on implementation.
Requirements:
• 10+ years combined experience in a big 4 consulting firm, performance marketing agency or marketing / data service provider serving Banking, Insurance and/or Life and Health industries.
• Ability to bridge technology and business strategy, ideally with experience in cloud, MarTech platforms, marketing analytics, intelligent automation, or AI/ML.
• Proven track record in building and growing strategic relationships and managing large transformation programs.
• Strong communication, influencing, and stakeholder management skills, with a consultative selling approach.
• Prior extensive experience presenting capabilities and business cases at clients and industry events.
• Bachelor's degree in Analytics, Business, Marketing, Technology, or related field; MBA preferred.
Benefits:
• For more information on benefits and what we offer please visit us at __https://www.exlservice.com/us-careers-and-benefits__
Apply tot his job
Apply To this Job