VP of Sales and Strategic Partnerships (Healthcare B2B2C)
AT A GLANCE
We are seeking a dynamic and highly experienced Vice President of Sales and Strategic Partnerships to lead our expansion into the Online Pharmacy and Care industry. This tenured executive will bring deep knowledge of the healthcare and/or pharmacy industry, particularly within a B2B2C environment, along with extensive experience in digital health, patient services, and technology-enabled solutions. The ideal candidate will have a proven track record of driving revenue growth through both strategic partnerships and hands-on sales execution.
The VP of Sales and Strategic Partnerships will be instrumental in building, owning, and scaling the end-to-end sales function, including direct responsibility for lead generation, opportunity qualification, sales cycle management, deal structuring and negotiation, and pipeline forecasting. This leader will establish and grow a robust sales pipeline and execute growth plans by leveraging partnerships, marketing initiatives, industry events, and thought leadership to deliver innovative, direct-to-patient digital health solutions to pharmaceutical clients.
Additionally, this role will oversee pipeline performance, revenue targets, and go-to-market execution, ensuring alignment across sales, marketing, product, and delivery teams. Experience selling to health plans, health systems, and large pharmaceutical organizations is highly desirable, as is the ability to navigate complex, multi-stakeholder sales cycles and close high-value enterprise deals.
What Youâll Do
Strategic Leadership: Develop and execute comprehensive sales and business development strategies aligned with company objectives, with direct accountability for revenue growth, pipeline health, and market expansion within the online care and pharmacy industry.
End-to-End Sales Ownership: Own the full sales lifecycle, including lead generation, opportunity qualification, sales cycle management, deal structuring, negotiation, and close. Build and maintain a strong, predictable pipeline and forecast revenue with accuracy.
Relationship Management: Leverage and expand established industry relationships to secure new business opportunities, enterprise partnerships, and long-term client engagements across pharmaceutical, health plan, and health system stakeholders.
Market & Opportunity Analysis:Conduct ongoing market and competitive analysis to identify growth opportunities across digital health solutions, patient services, and technology-enabled care models, translating insights into actionable go-to-market strategies.
Partnership Development: Establish and scale strategic alliances with industry leaders, digital health innovators, and technology solution providers to enhance offerings, accelerate growth, and expand market reach.
Consultative & Enterprise Selling: Lead complex, consultative sales engagements by translating client needs into tailored, value-driven solutions that demonstrate clear clinical, operational, and commercial impact
Performance Metrics: Define, track, and optimize key sales and business development performance metrics, including pipeline velocity, conversion rates, deal size, and revenue attainment, while continuously improving sales effectiveness.
What Weâre Looking For
Experience: 10+ years of experience working as a successful sales executive within the Healthcare or related industry, with a strong focus and proven track record on business development, partnership management, and strategic growth.
Industry Relationships: Extensive network of senior-level contacts within the commercial space of major pharmaceutical companies, health plans, digital health, and/or large B2B pharmacy / digital care clients with demonstrated success in leveraging these relationships for business growth.
Industry Knowledge: Deep understanding of digital health solutions, patient services, and technology solution providers, with the ability to navigate complex industry dynamics.
Sales Expertise: Demonstrated success owning and managing complex, enterprise sales cyclesâfrom prospecting and lead generation through closeâwhile building and forecasting a high-value sales pipeline.
Negotiation and Contracting: Demonstrated experience negotiating large scale deals, and working with legal team to deliver terms sheets, statements of work, and master services agreements.
Commercial & Pricing Acumen:Hands-on experience designing and pricing complex commercial models, including value-based, fixed-fee, threshold-based, and time-and-materials arrangements.
Consulting Mindset: Consulting experience is preferred, with the ability to develop customized patient solutions that meet client needs and drive long-term partnerships.
Thought Leadership: Demonstrated ability to develop and promote thought leadership through research, industry engagement, speaking opportunities, and published insights.
Strategic & Analytical Thinking : Exceptional strategic thinking, analytical skills, and problem-solving capabilities.
Communication & Executive Presence: Excellent communication, storytelling and presentation skills, with the ability to articulate complex solutions and engage stakeholders at all levels.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
Starting Salary: $163,050 - $225,000**Note actual salary is based on geographic location, qualifications and experience
Commission Potential
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Pharmacy Benefits
Income Protection Plans
Pet Services Plans
Mental Health Support
Wellness Coaching
HSA- Health Savings Account
Commuter Benefits
Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Groupâs Optum Health. Together weâre focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
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