VP of Marketing - B2B / B2G SaaS | Strategy Execution Software | GovTech
About AchieveIt
We empower organizations to execute their most critical initiatives with confidence. Our platform is designed to align teams, simplify processes, and drive outcomes that matter. We’re a growing SaaS company with an ambitious mission: to help organizations achieve their most important goals, faster.
Position Overview
AchieveIt is seeking a strategic, data-driven, and growth-minded Vice President of Marketing to lead our high-performing marketing organization and drive scalable revenue growth. Reporting directly to the Chief Revenue Officer, you will own the full-funnel marketing strategy—from brand awareness and demand generation to customer engagement and pipeline acceleration—across both B2B and public sector markets.
As a key member of the leadership team, you’ll play a pivotal role in elevating AchieveIt’s brand, refining our positioning and messaging, and delivering high-impact go-to-market campaigns. You will collaborate cross-functionally with Sales, Customer Engagement, and Product teams to create a unified approach to marketing that maximizes conversion and long-term customer value. This role requires a well-rounded leader who can balance strategic oversight with hands-on execution. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is obsessed with performance metrics and business impact.
Location
Remote – Southeast or Central U.S. preferred. AchieveIt is headquartered in Atlanta, GA.
What You’ll Gain
• Impact: Directly influence AchieveIt’s growth trajectory by leading our marketing strategy, GTM messaging and brand, and developing high-performing teams.
• Collaboration: Work in a collaborative environment that values input from all departments, including sales, customer engagement, and product.
• Growth: Be part of a rapidly growing SaaS company with personal and professional development opportunities.
• Innovation: Join a team that encourages innovation and creative problem-solving to achieve our ambitious goals.
Key Responsibilities
Strategic Marketing Leadership
• Define and execute a modern, integrated marketing strategy that drives pipeline generation, market presence, and customer engagement.
• Align marketing goals with company objectives to ensure measurable contribution to growth, retention, and customer lifetime value.
• Serve as the internal and external voice of the AchieveIt brand—ensuring messaging is compelling, differentiated, and consistent across all channels.
• Work closely with executive leadership to position the company for long-term category leadership.
Revenue & Growth Marketing
• Build and lead demand generation strategies that fuel top-of-funnel growth and accelerate the sales pipeline.
• Collaborate with Sales and RevOps to optimize campaign effectiveness, lead scoring, funnel conversion, and attribution.
• Oversee performance marketing, including digital and paid media, with a strong focus on ROI and CAC optimization.
• Leverage data and analytics to identify high-performing tactics and scale effective channels.
• Partner with the Customer Engagement team to drive NRR through personalized communications, strategic upsell initiatives, and curated moments of customer delight.
• Expand our Field Marketing presence, ensuring AchieveIt reaches the right customers and prospects through events, public engagement, and more.
• Support and execute a scalable Partner Marketing strategy, ensuring alignment with key industry partners to drive awareness, demand, and joint revenue impact.
Brand, Content, & Product Marketing
• Own the company’s brand strategy, visual identity, and messaging architecture.
• Lead product marketing efforts to translate platform capabilities into differentiated positioning, sales enablement materials, and go-to-market strategies.
• Build compelling content programs that support each stage of the buyer journey and reinforce AchieveIt’s thought leadership.
Team Development & Culture
• Hire, mentor, and inspire a high-performing marketing team across demand generation, product marketing, content, and brand.
• Foster a collaborative, innovative, and data-driven culture that values experimentation, learning, and accountability.
• Establish scalable systems and processes to support growth and efficiency across the function.
Market & Customer Intelligence
• Stay ahead of market trends, competitive landscape, and customer needs to inform strategy and messaging.
• Implement voice-of-customer programs, surveys, and feedback loops to uncover insights that guide campaign development and product positioning.
• Support pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams.
Apply Now
Apply Now
We empower organizations to execute their most critical initiatives with confidence. Our platform is designed to align teams, simplify processes, and drive outcomes that matter. We’re a growing SaaS company with an ambitious mission: to help organizations achieve their most important goals, faster.
Position Overview
AchieveIt is seeking a strategic, data-driven, and growth-minded Vice President of Marketing to lead our high-performing marketing organization and drive scalable revenue growth. Reporting directly to the Chief Revenue Officer, you will own the full-funnel marketing strategy—from brand awareness and demand generation to customer engagement and pipeline acceleration—across both B2B and public sector markets.
As a key member of the leadership team, you’ll play a pivotal role in elevating AchieveIt’s brand, refining our positioning and messaging, and delivering high-impact go-to-market campaigns. You will collaborate cross-functionally with Sales, Customer Engagement, and Product teams to create a unified approach to marketing that maximizes conversion and long-term customer value. This role requires a well-rounded leader who can balance strategic oversight with hands-on execution. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is obsessed with performance metrics and business impact.
Location
Remote – Southeast or Central U.S. preferred. AchieveIt is headquartered in Atlanta, GA.
What You’ll Gain
• Impact: Directly influence AchieveIt’s growth trajectory by leading our marketing strategy, GTM messaging and brand, and developing high-performing teams.
• Collaboration: Work in a collaborative environment that values input from all departments, including sales, customer engagement, and product.
• Growth: Be part of a rapidly growing SaaS company with personal and professional development opportunities.
• Innovation: Join a team that encourages innovation and creative problem-solving to achieve our ambitious goals.
Key Responsibilities
Strategic Marketing Leadership
• Define and execute a modern, integrated marketing strategy that drives pipeline generation, market presence, and customer engagement.
• Align marketing goals with company objectives to ensure measurable contribution to growth, retention, and customer lifetime value.
• Serve as the internal and external voice of the AchieveIt brand—ensuring messaging is compelling, differentiated, and consistent across all channels.
• Work closely with executive leadership to position the company for long-term category leadership.
Revenue & Growth Marketing
• Build and lead demand generation strategies that fuel top-of-funnel growth and accelerate the sales pipeline.
• Collaborate with Sales and RevOps to optimize campaign effectiveness, lead scoring, funnel conversion, and attribution.
• Oversee performance marketing, including digital and paid media, with a strong focus on ROI and CAC optimization.
• Leverage data and analytics to identify high-performing tactics and scale effective channels.
• Partner with the Customer Engagement team to drive NRR through personalized communications, strategic upsell initiatives, and curated moments of customer delight.
• Expand our Field Marketing presence, ensuring AchieveIt reaches the right customers and prospects through events, public engagement, and more.
• Support and execute a scalable Partner Marketing strategy, ensuring alignment with key industry partners to drive awareness, demand, and joint revenue impact.
Brand, Content, & Product Marketing
• Own the company’s brand strategy, visual identity, and messaging architecture.
• Lead product marketing efforts to translate platform capabilities into differentiated positioning, sales enablement materials, and go-to-market strategies.
• Build compelling content programs that support each stage of the buyer journey and reinforce AchieveIt’s thought leadership.
Team Development & Culture
• Hire, mentor, and inspire a high-performing marketing team across demand generation, product marketing, content, and brand.
• Foster a collaborative, innovative, and data-driven culture that values experimentation, learning, and accountability.
• Establish scalable systems and processes to support growth and efficiency across the function.
Market & Customer Intelligence
• Stay ahead of market trends, competitive landscape, and customer needs to inform strategy and messaging.
• Implement voice-of-customer programs, surveys, and feedback loops to uncover insights that guide campaign development and product positioning.
• Support pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams.
Apply Now
Apply Now