VP Growth

About Us:Smallpdf and PDFtools are industry leaders in digital document solutions, helping millions worldwide streamline their workflow with powerful, easy-to-use tools. We are on a mission to simplify document management and enhance productivity. As we continue to grow, we are looking for a dynamic and strategic VP of Growth to lead and scale our growth initiatives to the next level.Role Overview:As the VP of Growth, you will be responsible for driving strategic growth initiatives to optimize new and total ARR, enhance commercial understanding, and build a world-class team. This role is ideal for a data-driven leader who is both strategic and hands-on, with extensive experience in SEM, SEO, and digital product commercialization.Key Responsibilities:Optimize New and Total ARRCollaborate with the SEM team to scale paid acquisition offers, aiming to achieve 4x growth to 4m SEM ARR in 12 months.Drive SEO initiatives with hands-on contributions, ensuring increased delivery speed and rigor. Identify and implement larger SEO ideas within 6 months.Enhance ARPA and LTVs with the Monetization team by:Optimizing regional pricing for an additional 10% ARPA increase.Improving money collection and dispute resolution processes.Exploring cross-selling opportunities between Smallpdf & Sign.com.Identifying new monetization strategies within the first 6 months.Establish a revenue-generating lifecycle CRM to maximize customer engagement and retention.Revisit Growth Strategy & Develop Scalable Growth IdeasDevelop and implement innovative growth strategies to reduce SEO dependence and scale the business to the next level, including:Advanced SEO tactics such as long-tail landing pages, user sharing, and larger limitation changes.New paid acquisition channels and product ads.Exploring new product lines like image processing and format conversion.Strategic B2B distribution opportunities.Enhance Commercial Understanding & Goal SettingDrive commercial analytics initiatives to enhance data-driven decision-making.Lead the commercial meeting, ensuring strategic alignment and performance monitoring.Renew focus on customer retention to maximize lifetime value and minimize churn.Build and Lead a World-Class TeamFoster a results-driven, data-centric, and commercially-focused team culture.Recruit and build high-performing teams, including:Commercial Analytics Team with a world-class Analytics Lead.Strengthened SEO team.A strategic and visionary Head of Marketing.A customer-focused CRM Manager.Minimum Requirements:10+ years of experience in growth leadership roles, preferably within digital products or SaaS companies.Proven track record in managing and scaling SEM campaigns with 100k+ budget.Hands-on experience in SEO strategy and team management.Strong commercial acumen with a history of optimizing digital product monetization.Data-driven mindset: Ability to approach problems from a data perspective and execute data-backed strategies.Strategic thinker with the ability to execute hands-on when needed.Demonstrated experience in building and leading high-performance teams.Excellent communication and leadership skills, with the ability to inspire and align teams around strategic goals.

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