VIP CRM Team Lead

Growe welcomes those who are excited to:


Supervise and guide a team of CRM professionals, ensuring high performance and team development;


Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction;


Monitor and analyze customer behavior to optimize CRM efforts;


Develop personalized communication and marketing campaigns for different customer segments;


Create and maintain customer segmentation models based on behavior, value, and preferences;


Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies;


Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.);


Ensure campaigns are optimized for maximum customer engagement and ROI;


Monitor key performance metrics of each campaign and adjust strategies accordingly;


Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings;


Manage and allocate the CRM team's budget effectively to maximize campaign impact and resources.


Essential professional experience:


3+ years of experience in CRM within the iGaming industry;


Experience managing VIP segments and executing high-value retention strategies;


Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;


Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;


Deep understanding of sport/casino specifics;


Experience with different communication channels (email/SMS/push/pop-up);


Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.


We appreciate if you have those personal features:

Leadership skills, ability to lead a strong team of CRM Managers;

Out of the box and creative thinking;


Problem-solving skills.


We are seeking those who align with our core values:


GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.


DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success.


BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.



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