VIP CRM Manager
Growe welcomes those who are excited to: - Prepare a strategic monthly calendar tailored for Casino and Sports customers; - Use analytics to drive CRM decisions and planning; - Conduct weekly analysis on campaign performance and profitability; - Analyze player behaviors to create targeted segmentations and personalized offers aligned with playing styles; - Plan, execute, and optimize daily campaigns focused on: player upselling, retention, reactivation; - Collaborate with content, design, and product teams to create engaging and relevant promotions; - Manage multi-channel communications via: Email, SMS, push notifications, In-app messages, events & promotions; - Identify key Sports and Casino events to align with targeted promotions; - Ensure consistent, compelling, and timely communication around special events and offers; - Track and report on key CRM metrics, including: retention rate, reactivation rate, churn rate, monthly pulsation flows, ARPU (Average Revenue Per User), campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate); - Conduct A/B testing and apply hypothesis-driven analysis to optimize CRM performance; - Use insights to drive continuous improvement and decision-making. We need your professional experience: - 2+ years of experience in a CRM/Retention/Marketing role; - Experience with the iGaming industry (will be a plus); - Experience managing VIP segments and executing high-value retention strategies; - Proficiency in CRM tools, marketing automation platforms, and performance tracking tools; - A good understanding of player behavior is a strong advantage; - An Upper-intermediate level of English (written and spoken). We appreciate if you have those personal features: - Strong analytical and data interpretation skills with the ability to make strategic decisions based on data; - Comfortable working under pressure and managing multiple deadlines simultaneously; - Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals. We are seeking those who align with our core values: - GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals; - DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success. Please mention the word **CHEERY** and tag RMjYwNzo1MzAwOjIwZDo3ZDAwOjo= when applying to show you read the job post completely (#RMjYwNzo1MzAwOjIwZDo3ZDAwOjo=). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.