Vice President, Social Media – Disney+ & Hulu

The Walt Disney Company is committed to delivering premium content and experiences to audiences around the world. Our Marketing team thrives on innovation, collaboration, and a deep understanding of the digital landscape. We are seeking a strategic and creative Vice President, Social Media to help lead the vision, strategy, and execution of our social media presence across Disney+ and Hulu. This role is ideal for a bold, forward-thinking leader with deep experience in the direct-to-consumer business, who understands the evolving global social landscape and how social media directly fuels subscriber acquisition, retention and lifetime value. You will oversee a high-performing team and play a pivotal role in shaping how our streaming brands come to life on social media. Key Responsibilities: Social Strategy & Innovation • Partner with internal teams and key stakeholders to establish a social framework and strategy that can guide global markets, while owning the end-to-end execution domestically. • Define and evolve D+ and Hulu’s social media strategy and voice, aligning with brand and content goals. • Lead platform-specific strategies that drive engagement, community growth, and brand relevance while considering the shifting nature of the streaming landscape. • Analyze audience behavior, content performance, and trends to inform strategy. • Strategically connect our streaming library with cultural moments, ensuring our content remains relevant and top of mind for diverse audiences. • Serve as a strategic partner to platform teams, maintaining close relationships to stay ahead of beta opportunities, new ad products, creator tools, commerce integrations, and evolving best practices. • Demonstrate strong technology fluency across major and emerging social platforms, with a deep understanding of how platform capabilities, algorithms, and product roadmaps influence content strategy, distribution, and performance. Creative Development & Execution • Partner with creative leadership to develop compelling, platform-native content. • Oversee content production—whether in-house or via agency partners—ensuring alignment with brand tone and objectives. • Champion bold, breakthrough ideas that push the boundaries of what’s possible on social. • Closely align with the various creator workstreams to influence and ensure a clear throughline that connects to our overall social strategy. Direct-to-Consumer & Streaming Leadership • Translate content launches, tentpole moments, and always‑on programming into social-first strategies that build buzz and drive social engagement. • Partner closely with Growth, Lifecycle, Product, and Analytics teams to ensure social strategies align with subscription funnels, release cadences, and lifecycle moments. • Leverage data and insights to optimize social performance against DTC KPIs, including reach, engagement, conversion, and fandom. Team Leadership & Operations • Act as editor in chief of D+ and Hulu editorial calendars and publishing strategies across all social channels. • Mentor and develop a collaborative, high-performing team. • Oversee performance reporting and use insights to optimize future campaigns. • Manage external vendors and agencies to ensure best-in-class execution. Audience Growth & Engagement • Set clear global KPIs for audience development and content performance aligned with our segment’s broader streaming strategy and corporate goals. • Demonstrate the ability to think through a UGC lens to creatively amplify word-of-mouth conversation and organic audience engagement. • Lead innovation projects that test new platforms and early-stage features. • Implement new monetization opportunities in partnership with the global advertising teams. Qualifications: • 15+ years in digital and social marketing, with executive-level leadership experience. • 5+ years managing mid-sized teams across multiple functions. • 5+ years working in streaming / direct-to-consumer with demonstrated impact on audience or subscriber growth. Deep expertise in social media platforms, trends, and creative best practices. • Strong understanding of how social media integrates into DTC growth, lifecycle marketing, and audience retention strategies. • Experience collaborating with influencers to drive brand awareness. • Deep understanding of the paid social landscape. • Proven success in consumer marketing, preferably within media or entertainment. • Strong analytical and communication skills, with a track record of presenting to senior leadership. • Strong creative instincts and a passion for digital storytelling. The hiring range for this position in Burbank, CA is $194,700 to $261,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.