User Generated Content Specialist (Based in Malaysia)

At Community Activation, our objective is to create authentic, relevant and relatable user-generated content with our Key Opinion Buyers who include our mothers, women and dads in the Supermom Community!Our Community Activation will focus onDevelop compelling strategies to achieve commercial and branding priorities with Supermom’s Key Opinion Buyers with a focus on user-generated campaigns, affiliate marketing and lead generation via Crowd InfluenceOversee the content development of campaigns, ensuring it aligns with both client goals and audience preferences.Act as the day-to-day contact for assigned clients (both internal and external partners)Lead client meetings to understand goals, deliver progress reports, and suggest improvements or optimizations.Manage the full campaign lifecycle, from initial brief to post-campaign analysis.Utilize data-driven insights to optimize campaign performance, increase engagement, and maximize ROI.Monitor campaign performance metrics and generate reports highlighting key successes, insights, and recommendations.Leverage analytical tools to assess UGC engagement levels, brand mentions, and overall campaign impact.RequirementsMinimum of 2-3 years of experience in community activation, digital marketing or social media management, ideally in an agency setting.Demonstrated expertise in managing user-generated content campaigns.Strong client management experience, with a history of delivering results for multiple brands simultaneously.Excellent communication and interpersonal skills.Ability to develop and implement data-driven strategies.Proficiency in social media trends and best practices in user-generated content Preferably to be experienced in social media analytics and listening tools such as and analytics platforms (e.g., Google Analytics, social listening tools).Creativity and passion for fostering vibrant, active brand communitiesProficiency in another SEA written language (Chinese, Bahasa Melayu / Indonesia) will be a plusOriginally posted on Himalayas

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