User Acquisition Consultant (Game) – Strategic Advisor

Work Type: Consulting / Advisory (Part-time, Remote) Engagement Model: Flexible (Retainer / Hourly / Project-based) Workplace Address: Puzzle Studio – Tan Son Nhat Ward, Ho Chi Minh City 1. About the Company Puzzle Studio is a growing mobile game studio focused on building scalable puzzle games for global markets. As we enter a new phase of growth, we are placing strong emphasis on scaling user acquisition as a core growth engine — ensuring our products can reach the right audience efficiently and sustainably. 2. Role Overview This role partners closely with leadership and product teams to drive user acquisition as a key lever of product growth . The focus is on strategic advisory, performance optimization, and capability building — helping shape how UA is approached, executed, and scaled across our products. You will be expected to operate with a high level of autonomy and influence , contributing directly to growth strategy and investment decisions. 3. Why This Role Matters We are at a stage where user acquisition has strong growth potential , but requires more structured strategy, deeper experimentation, and clearer scaling direction. This role is critical in helping us: Unlock scalable and efficient growth channels Improve marketing efficiency and budget allocation Build a strong UA foundation for long-term scaling 4. Expected Impact Identify and unlock high-performing acquisition channels and growth opportunities Improve key performance metrics (CPI, ROAS, CAC, LTV/CAC) Establish structured testing and scaling frameworks for UA campaigns Build internal capability in UA strategy, execution, and performance analysis 5. Key Responsibilities Shape and lead user acquisition strategy across mobile games (paid channels, creatives, targeting, scaling) Analyze campaign performance and identify high-impact growth opportunities Guide budget allocation and scaling decisions across channels (Meta, Google, TikTok, etc.) Advise on creative strategy, testing frameworks, and iteration processes Drive optimization of core metrics (CPI, ROAS, retention, LTV/CAC) Establish UA frameworks, playbooks, and best practices Mentor and elevate internal teams (UA, Product, Creative) Act as a strategic advisor to leadership on growth and marketing investment Yêu cầu 6. Requirements Proven expertise in mobile game/app user acquisition (performance marketing) Strong track record of scaling campaigns with measurable ROI Deep hands-on experience with major UA platforms (Meta Ads, Google Ads, TikTok, etc.) Strong analytical mindset with experience in data-driven optimization Solid understanding of creative testing, audience targeting, and scaling strategies Experience in mentoring, coaching, or building internal UA capabilities Ability to operate at both strategic and execution levels when needed Comfortable working in a high-autonomy, high-impact advisory role Currently based in Vietnam Đãi ngộ 7. What We Offer Flexible, high-trust collaboration model tailored to your preferred way of working Competitive compensation with significant upside tied to performance and growth impact Opportunity to shape UA strategy at a company level , not just campaign execution Direct access to founders and a fast decision-making environment A product team open to experimentation, iteration, and new growth ideas Potential to build a long-term strategic partnership