(USA) Senior Director, Marketing Planning and Strategy, Brand Strategy - Sam's Club
Position Summary...
What you'll do...
About the Role
The Senior Director of Brand Strategy will support Corporate Communications in the development of the Sam's Club Corporate Brand Strategy and will lead the consistent implementation of the brand value proposition throughout all marketing work. This leader will work across categories and lines of business to ensure that brand expression and messaging consistently align with established guidelines and support the company's broader strategic goals.
What you'll do:
• Develop and execute comprehensive brand strategies that align with Sam's Club's overall business objectives and target customer segments.
• Lead the development of brand positioning, messaging, and creative concepts that resonate with Sam's Club's diverse member base.
• Oversee the management of Sam's Club's owned social media channels, including strategy development, content creation, community management, and performance analysis.
• Collaborate with internal teams, including product marketing, merchandising, and operations, to ensure brand consistency across all touchpoints and channels.
• Oversee the creation and implementation of integrated marketing campaigns across various channels, including digital, social media, in-store signage, and events.
• Conduct market research and analyze consumer insights to identify trends, opportunities, and challenges for the Sam's Club brand.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand marketing and social media campaigns and regularly analyze performance data to inform future strategies.
• Drive the development of integrated marketing campaigns that leverage owned social media platforms to drive brand awareness, engagement, and conversion.
• Manage external agencies and vendors to execute brand campaigns and initiatives effectively, ensuring quality and consistency.
• Champion brand guidelines and standards to maintain consistency across all brand communications and assets.
• Stay up-to-date on industry trends, competitive landscape, and emerging technologies to identify new opportunities for brand growth and innovation.
• Provide leadership to the marketing team, fostering a culture of continuous improvement and new ideas.
What you'll bring:
• Minimum 10 years of experience in brand marketing
• Track record in developing successful marketing strategies for large matrixed companies
• Prior experience in team leadership and motivating and inspiring a team
• Strong strategic thinking, analytical skills and a data-driven mindset
• Captivating story-telling skills
You will be successful in this role with the following skillsets:
• Strategic Leadership
• Brand Management Expertise
• Communication and Collaboration
• Creative and Strategic Thinking
• Team Development
• Knowledge of Retail or Membership-Driven Brands
• Risk Management
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
About the Company
Sam's Club is a retail giant that operates a chain of membership-only warehouse clubs. The company offers a wide range of products, including electronics, furniture, groceries, and more, at discounted prices. Sam's Club has made significant investments in technology to enhance its supply chain, digital pharmacy, merchandising, and membership offerings. Sam's club is a membership-based retail warehouse club owned and operated by Walmart with almost 600 physical clubs across different geographic region in US.
Equal Opportunity Employer
Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $130,000.00-$260,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location...
2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
Apply Now
What you'll do...
About the Role
The Senior Director of Brand Strategy will support Corporate Communications in the development of the Sam's Club Corporate Brand Strategy and will lead the consistent implementation of the brand value proposition throughout all marketing work. This leader will work across categories and lines of business to ensure that brand expression and messaging consistently align with established guidelines and support the company's broader strategic goals.
What you'll do:
• Develop and execute comprehensive brand strategies that align with Sam's Club's overall business objectives and target customer segments.
• Lead the development of brand positioning, messaging, and creative concepts that resonate with Sam's Club's diverse member base.
• Oversee the management of Sam's Club's owned social media channels, including strategy development, content creation, community management, and performance analysis.
• Collaborate with internal teams, including product marketing, merchandising, and operations, to ensure brand consistency across all touchpoints and channels.
• Oversee the creation and implementation of integrated marketing campaigns across various channels, including digital, social media, in-store signage, and events.
• Conduct market research and analyze consumer insights to identify trends, opportunities, and challenges for the Sam's Club brand.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand marketing and social media campaigns and regularly analyze performance data to inform future strategies.
• Drive the development of integrated marketing campaigns that leverage owned social media platforms to drive brand awareness, engagement, and conversion.
• Manage external agencies and vendors to execute brand campaigns and initiatives effectively, ensuring quality and consistency.
• Champion brand guidelines and standards to maintain consistency across all brand communications and assets.
• Stay up-to-date on industry trends, competitive landscape, and emerging technologies to identify new opportunities for brand growth and innovation.
• Provide leadership to the marketing team, fostering a culture of continuous improvement and new ideas.
What you'll bring:
• Minimum 10 years of experience in brand marketing
• Track record in developing successful marketing strategies for large matrixed companies
• Prior experience in team leadership and motivating and inspiring a team
• Strong strategic thinking, analytical skills and a data-driven mindset
• Captivating story-telling skills
You will be successful in this role with the following skillsets:
• Strategic Leadership
• Brand Management Expertise
• Communication and Collaboration
• Creative and Strategic Thinking
• Team Development
• Knowledge of Retail or Membership-Driven Brands
• Risk Management
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
About the Company
Sam's Club is a retail giant that operates a chain of membership-only warehouse clubs. The company offers a wide range of products, including electronics, furniture, groceries, and more, at discounted prices. Sam's Club has made significant investments in technology to enhance its supply chain, digital pharmacy, merchandising, and membership offerings. Sam's club is a membership-based retail warehouse club owned and operated by Walmart with almost 600 physical clubs across different geographic region in US.
Equal Opportunity Employer
Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $130,000.00-$260,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location...
2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
Apply Now